Product Marketing Leader – Digital Experience Platform

NCTA India; Mumbai, Gurugram District; On-site; INR 3,000,000 - 4,800,000; Full time

Job summary

Intellect Design Arena seeks a Product Marketing Leader for its Digital Experience Platform, based in Mumbai or Gurugram. This senior role requires 10–16 years in product marketing within Banking, FinTech, or Enterprise SaaS, owning global positioning, messaging, and GTM strategy for DEP and Digital Banking Experience.

You will drive global launches, lead ABM programs and integrated campaigns, and collaborate with regional teams, analysts, and partners to generate demand and revenue while

Qualifications

• 10–16 years of experience in product marketing within Banking, FinTech, or Enterprise SaaS environments.

Responsibilities

• Define global product positioning and messaging for DEP and Digital Banking Experience solutions.
• Lead global launches and drive B2B demand generation through integrated campaigns (ABM, digital marketing, events, webinars, partner initiatives).
• Collaborate with regional marketing, sales, analysts and partners to align initiatives with pipeline and revenue growth.
• Create high-impact content (whitepapers, POVs, case studies, analyst decks, solution briefs) and track marketing KPIs/ROI.
• Mentor team members and ensure campaigns are aligned to revenue and strategic goals.

Skills

GTM strategy

Demand generation

Product marketing

Campaign management

Stakeholder management

Leadership

Tools

Marketing automation

Job description

Product Marketing Leader – Digital Experience Platform

Job Details

Organisation Intellect Design Arena
Department Marketing & Communication
Job Type Non Government
Employment Type Full Time
Location Mumbai, Gurugram
Vacancies 1
Application Last Date -

Intellect Design Arena is hiring a Product Marketing Leader to drive global GTM strategy and demand generation for Digital Experience Platform solutions in banking and FinTech.

Full Job Details:

Intellect Design Arena is seeking an experienced Product Marketing Leader – Digital Experience Platform to join its Global Product Marketing team. This is a full-time permanent role based in Mumbai or Gurugram, ideal for professionals with 10–16 years of experience in product marketing within Banking, FinTech, or Enterprise SaaS environments.

The role owns the global positioning, messaging, and go-to-market (GTM) strategy for Digital Experience Platform (DEP) and Digital Banking Experience solutions. Key responsibilities include defining product positioning and differentiation, leading global product launches, and driving B2B demand generation through integrated campaigns such as ABM programs, digital marketing, events, webinars, and partner initiatives.

The Product Marketing Leader will collaborate closely with regional marketing, sales teams, industry analysts, and technology partners, while creating high-impact content including whitepapers, POVs, case studies, analyst decks, and solution briefs. The role also involves tracking marketing KPIs and ROI, mentoring team members, and aligning marketing initiatives to pipeline and revenue growth.

Candidates should have strong experience in Digital Banking, Omnichannel, CX, or Personalization platforms, hands-on exposure to marketing automation tools, and excellent stakeholder management and leadership skills. This is a senior leadership opportunity in a fast-paced, global IT services and consulting organization.