Product Marketing Manager

ACURA SOLUTIONS LTD; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ACURA SOLUTIONS LTD in Maharashtra is seeking a driven Product Marketing Manager to accelerate growth of fintech offerings. You will craft go-to-market strategies, collaborate with product, sales and support teams, and translate market insights into compelling campaigns.

The ideal candidate has fintech marketing experience, strong digital banking knowledge, and proven ability to analyze data to inform decisions.

Qualifications

• Experience in product marketing, preferably fintech.
• Strong understanding of digital banking and internet banking trends.
• Excellent communication and interpersonal skills.
• Ability to analyze data and market trends to inform decision-making.

Responsibilities

• Develop and implement product marketing strategies to drive growth and market penetration.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product development teams to ensure product features align with market demands.
• Create compelling marketing materials and campaigns to promote our products effectively.
• Analyze marketing performance metrics and adjust strategies to optimize results.
• Engage with customers and stakeholders to gather feedback for continuous improvement.

Skills

Product marketing

Fintech

Digital banking

Communication

Data analysis

Job description

We are seeking a dynamic and results-driven Product Marketing Manager to join our team in Maharashtra. The ideal candidate will have a strong background in product marketing within the fintech sector, particularly in digital and internet banking. This role is pivotal in driving the growth of our product offerings and enhancing our market presence. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that align with our business objectives. You will work closely with cross‑functional teams, including product development, sales, and customer support, to ensure that our products meet the needs of our customers and stand out in the competitive landscape.

Key Responsibilities:

• Develop and implement comprehensive product marketing strategies to drive growth and market penetration.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product development teams to ensure product features align with market demands.
• Create compelling marketing materials and campaigns to promote our products effectively.
• Analyze marketing performance metrics and adjust strategies as needed to optimize results.
• Engage with customers and stakeholders to gather feedback and insights for continuous improvement.

Required Skills:

• Proven experience in product marketing, preferably in the fintech industry.
• Strong understanding of digital banking and internet banking trends.
• Excellent communication and interpersonal skills.
• Ability to analyze data and market trends to inform decision‑making.
• Creative thinking and problem‑solving skills to develop innovative marketing strategies.

If you are passionate about driving growth in the fintech space and have a knack for product marketing, we would love to hear from you. Join us in shaping the future of digital banking!