Product Marketing Manager

EdgeVantage; Mumbai Suburban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A growing fintech company in India is seeking a Product Marketing Manager to build and drive its product marketing strategy for a B2B spend management solution. This role involves developing go-to-market plans, creating engaging content, and collaborating with sales for lead generation. Ideal candidates should have over 3 years of SaaS product marketing experience and strong analytical skills in a proactive, independent environment.

Qualifications

• 3+ years of experience in SaaS product marketing, preferably in the B2B space.
• Strong understanding of the product marketing lifecycle.
• Experience in developing and executing marketing campaigns.

Responsibilities

• Develop and execute a product marketing strategy for B2B spend management.
• Conduct market research and competitive analysis.
• Create compelling messaging and content.

Skills

Product marketing

Go-to-market strategy

B2B

SaaS

Marketing strategy

Fintech

Job description

Job Summary

We are looking for a self-motivated and experienced Product Marketing Manager to join our client's growing fintech company in India. This is a newly created role, and you will be responsible for building and driving the product marketing strategy for our client's B2B spend management solution. You will work closely with the CEO and other members of the team to develop and execute go-to-market plans, create compelling messaging, and generate leads and sales.

Responsibilities

• Develop and execute a product marketing strategy for our B2B spend management solution
• Conduct market research and competitive analysis to identify opportunities and position the product accordingly
• Create compelling messaging and content that resonates with our target audience
• Develop and manage go-to-market plans for new product launches and feature releases
• Work with sales and customer success teams to generate leads and close deals
• Track and measure the results of product marketing campaigns

Qualifications

• 3+ years of experience in SaaS product marketing, preferably in the B2B space
• Strong understanding of the product marketing lifecycle, from go-to-market strategy to launch execution
• Experience in developing and executing marketing campaigns across multiple channels
• Excellent writing and communication skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills

Bonus Qualifications

• Experience in the fintech industry
• Experience with B2B lead generation and sales
• Experience with marketing automation tools

Note: We are looking for a self-starter who can drive this newly formed department. Therefore, it is important that the candidate is proactive, independent, and has a strong track record of success.

Skills: product marketing, gtm, b2b, marketing strategy, saas, fintech, go-to-market strategy

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Business Consulting and Services

Referrals increase your chances of interviewing at EdgeVantage by 2x

Get notified about new Product Marketing Manager jobs in Mumbai Metropolitan Region.