Manager - Product Marketing (Lending)

Intellect Design Arena Ltd; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading fintech company in Mumbai seeks an experienced Manager - Product Marketing to drive strategic marketing initiatives for their Lending portfolio. You will lead go-to-market strategies, collaborate with sales teams, and manage end-to-end marketing campaigns to enhance brand visibility and generate demand. Ideal candidates have at least 10 years of experience in product marketing within the fintech or banking sectors, showcasing strong demand generation and digital marketing skills.

Qualifications

• 10+ years of experience in product marketing, fintech, or global banking.
• Deep understanding of B2B marketing and financial services ecosystems.
• Proven expertise in digital transformation programs and product positioning.

Responsibilities

• Lead marketing initiatives for the Lending product suite.
• Drive B2B demand generation through targeted campaigns.
• Develop and execute content-driven marketing strategies.

Skills

B2B marketing

Demand generation

Financial services knowledge

Product positioning

Digital marketing

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

Google Analytics

LinkedIn

Salesforce

Job description

We are seeking an experienced Manager- Product Marketing professional to lead and execute strategic marketing initiatives for our Lending portfolio. This role requires a deep understanding of the fintech and banking landscape, a strong ability to drive demand generation, and expertise in positioning financial products for maximum market impact.

As a key leader in the marketing function, you will be responsible for developing go-to-market strategies, managing end-to-end marketing campaigns, collaborating with sales teams, and ensuring brand visibility while driving measurable business outcomes.

Key Responsibilities

• Strategic & Product Marketing Leadership: Own and lead marketing initiatives for the Lending product suite, ensuring alignment with business goals.
• Define and execute regional and global marketing strategies, catering to specific market dynamics and customer segments.
• Develop and manage integrated marketing campaigns that drive brand positioning, thought leadership, lead generation, and customer engagement.
• Collaborate with senior stakeholders to align marketing efforts with evolving business priorities, industry trends, and customer needs.
• Manage the marketing budget to optimize ROI and ensure efficient utilization of resources.

Demand Generation & Sales Enablement

• Drive B2B demand generation through targeted campaigns, content marketing, digital initiatives, and event-based strategies.
• Develop compelling marketing collaterals (brochures, case studies, pitch decks, competitive battle cards) to communicate product value propositions effectively.
• Work closely with sales and pre-sales teams to support lead nurturing efforts with relevant content, scripts, and marketing materials.
• Track and analyze marketing performance metrics (KPIs), ensuring continuous optimization and effective lead conversion.

Thought Leadership & Industry Engagement

• Develop and execute content-driven marketing strategies, including white papers, blogs, press releases, and industry reports.
• Collaborate with analyst firms and industry bodies to enhance market credibility and positioning.
• Plan and manage product launch events, webinars, roundtables, and industry conferences to drive engagement.
• Strengthen brand presence and reputation through digital marketing, social media, and PR initiatives.

Team Leadership & Cross-functional Collaboration

• Lead and mentor a high-performing marketing team, ensuring skill development and alignment with organizational goals.
• Work cross-functionally with product, sales, technology, and leadership teams to develop customer-centric messaging and campaigns.
• Establish and maintain strategic partnerships with digital agencies, technology firms, and content providers to enhance marketing impact.

Required Skills & Qualifications

• 10+ years of experience in product marketing, fintech, or global banking, with a strong focus on Lending & Cards.
• Deep understanding of B2B marketing, banking technology, and financial services ecosystems.
• Proven expertise in digital transformation programs, product positioning, and market launch strategies.
• Experience in corporate business planning, demand generation, and enterprise-wide marketing initiatives.

Marketing & Demand Generation Skills

• Strong track record in B2B field marketing, lead generation, and campaign execution.
• Experience with market research, analytics, digital & social media marketing, content creation, and thought leadership.
• Proficiency in marketing automation platforms (HubSpot, Google Analytics, LinkedIn, Salesforce, etc.).
• Ability to develop and execute branding, growth hacking, and online reputation management strategies.

Leadership & Communication

• Strong leadership, stakeholder management, and team mentoring capabilities.
• Excellent communication and client engagement skills, with the ability to articulate complex ideas effectively.
• Self-starter with the ability to thrive in a fast-paced, dynamic environment.
• Willingness to travel as needed for business engagements and project execution.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.