Assistant Manager - Performance Marketing (Paid Media)

Human Capitalists; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Human Capitalists in Pune is seeking an energetic digital marketing professional to manage end-to-end paid media campaigns for top clients. You will execute high-quality SEM activities, oversee Meta Ads campaigns, and leverage DV360 to drive growth for leading brands in the country.

The role requires strong Excel skills, project and time management, proactive communication, and a strong desire to learn within the digital marketing space.

Qualifications

• 1-4 years of progressive experience in digital marketing, performance marketing, or digital advertising operations.
• Hands-on experience with major digital advertising platforms (Google Ads, Meta Ads, programmatic platforms).
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Proficiency with analytics and reporting tools (Google Analytics, apps measurement platforms).
• Strong written and verbal communication skills for client and stakeholder engagement.

Responsibilities

• Lead strategy, performance management, and account oversight across digital channels for multiple clients.
• Manage the complete client lifecycle, from onboarding to day-to-day digital advertising operations, coordinating with internal and external stakeholders.
• Collaborate with leadership to refine and execute strategic plans for campaign planning, execution, and optimization.
• Conduct keyword research, develop campaign structures, write ad copy, and estimate search traffic aligned with client goals.
• Perform creative and audience analysis and run A/B tests to identify high-performing strategies.
• Manage multiple client accounts and advertising budgets, optimizing campaigns for ROAS.
• Conduct research on industry trends, client markets, and competitive landscapes to support strategy.
• Perform regular campaign analysis using Excel and analytics tools to generate insights.
• Provide strategic recommendations for landing pages, ad creatives, and messaging to improve performance.
• Monitor and maintain digital advertising budgets and track key metrics.
• Ensure timely delivery of client requests and campaign deliverables.
• Support QBRs by preparing performance insights and data analysis.

Skills

Excel mastery

Project management

Time management

Communication (written & verbal)

Self-driven learner

English proficiency

Tools

Google Ads

Meta Ads

DV360

Google Analytics

AppsFlyer

Branch

Excel

Job description

In less than 3 years of existence, the company has grown to a team of 100+ members and manages some of the leading brands in the country. The founding team brings over four decades of cumulative experience across Digital Strategy, Analytics, Performance Marketing, SEO, and Marketing Technology.

About the Role

End-to-end management of top clients and help them drive growth across digital media. In this role, you will be responsible for high-quality execution of paid search activities, campaign management on Meta, and leveraging DV360 for some of the leading brands in the country. The position will enable expertise in Search Engine Marketing (SEM) and Meta Ads platforms. Some of the core set of skills for success would be Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and a desire to learn and grow within the digital marketing space.

Key Responsibilities

• Lead strategy, performance management, and account oversight across key digital channels including Search, Social, Programmatic, and other paid media platforms for multiple clients.
• Manage the complete client lifecycle, from acquisition and onboarding to day-to-day digital advertising operations, coordinating with both internal teams and external stakeholders.
• Collaborate with leadership to refine and execute strategic plans, providing expert guidance and recommendations on digital campaign planning, execution, and optimization.
• Conduct keyword research, develop campaign structures, write ad copy, and estimate search traffic while aligning campaigns with client business goals.
• Perform creative and audience analysis and run A/B tests on ad creatives and audience segments to identify high-performing strategies.
• Manage multiple client accounts and advertising budgets, optimizing campaigns to achieve strong Return on Ad Spend (ROAS).
• Conduct research on industry trends, client markets, and competitive landscapes to support campaign strategy and optimization.
• Perform regular campaign analysis and data interpretation using Excel and analytics tools to generate insights and recommendations.
• Provide strategic recommendations for landing pages, ad creatives, and campaign messaging to improve campaign performance.
• Monitor and maintain digital advertising budgets while tracking key success metrics.
• Ensure quality and timely delivery of client requests and campaign deliverables.
• Support Quarterly Business Reviews (QBRs) by working with account managers and preparing performance insights and data analysis.

Qualifications

• 1-4 years of progressive experience in digital marketing, performance marketing, or digital advertising operations.
• Proven experience managing client accounts and end-to-end digital marketing campaigns.
• Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic platforms).
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Mobile Measurement Platforms like AppsFlyer, Branch).
• Strong written and verbal communication skills for client and stakeholder engagement.
• Direct collaboration with a visionary leadership team in a dynamic, trend-setting organization.
• Significant growth opportunities as a key member of an early-stage, rapidly expanding core team.
• A vibrant and professional work environment alongside highly driven, innovative, and decisive colleagues.