Assistant Manager - Performance Marketing

Self Money Care; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Visionary leadership collaboration

Growth opportunities

Dynamic work environment

Job summary

Self Money Care in Mumbai is seeking a digital marketing professional to manage end-to-end campaigns across paid search, social, and programmatic channels. You will drive growth for multiple clients with a focus on high-quality execution and ROAS optimization.

The role requires hands-on work with Google Ads, Meta Ads, and programmatic platforms, backed by strong Excel skills and proactive communication. English proficiency is essential to collaborate with stakeholders.

Qualifications

• 2–4 years of progressive experience in digital marketing or digital advertising operations.
• Proven experience managing client accounts and end-to-end campaigns.
• Hands-on with major platforms (Google Ads, Meta Ads) and programmatic advertising.
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Strong written and verbal communication for client engagement.

Responsibilities

• Lead strategy, performance management, and account oversight across digital channels for multiple clients.
• Manage the complete client lifecycle from onboarding to daily digital advertising operations.
• Collaborate with leadership to refine strategic plans and provide campaign optimization guidance.
• Conduct keyword research, create campaign structures, write ad copy, and estimate traffic.
• Perform creative/audience analysis and run A/B tests to identify high-performing strategies.
• Manage multiple client accounts and ad budgets to optimize ROAS.
• Provide insights from data analysis to improve landing pages and messaging.
• Support QBRs with performance insights and data analysis.

Skills

Performance Marketing

Google Ads

Meta Ads

Tools

Google Analytics

AppsFlyer

Branch

Job description

Description

This role is for one of Weekday’s clients
Salary range: Rs 700000 - Rs 1000000 (ie INR 7 - 10 LPA)

Min Experience: 2+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

End-to-end management of top clients to drive digital media growth, focusing on high-quality execution of paid search, Meta campaign management, and leveraging DV360. This role enables expertise in Search Engine Marketing (SEM) and Meta Ads platforms, requiring strong Excel, project and time management, proactive communication, self-drive to learn, and excellent English skills.

Requirements

• Lead strategy, performance management, and account oversight across key digital channels including Search, Social, Programmatic, and other paid media platforms for multiple clients.
• Manage the complete client lifecycle, from acquisition and onboarding to day-to-day digital advertising operations, coordinating with both internal teams and external stakeholders.
• Collaborate with leadership to refine and execute strategic plans, providing expert guidance and recommendations on digital campaign planning, execution, and optimization.
• Conduct keyword research, develop campaign structures, write ad copy, and estimate search traffic while aligning campaigns with client business goals.
• Perform creative and audience analysis and run A/B tests on ad creatives and audience segments to identify high-performing strategies.
• Manage multiple client accounts and advertising budgets, optimizing campaigns to achieve strong Return on Ad Spend (ROAS).
• Conduct research on industry trends, client markets, and competitive landscapes to support campaign strategy and optimization.
• Perform regular campaign analysis and data interpretation using Excel and analytics tools to generate insights and recommendations.
• Provide strategic recommendations for landing pages, ad creatives, and campaign messaging to improve campaign performance.
• Monitor and maintain digital advertising budgets while tracking key success metrics.
• Ensure quality and timely delivery of client requests and campaign deliverables.
• Support Quarterly Business Reviews (QBRs) by working with account managers and preparing performance insights and data analysis.

Qualifications

• 2-4 years of progressive experience in digital marketing, performance marketing, or digital advertising operations.
• Proven experience managing client accounts and end-to-end digital marketing campaigns.
• Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic platforms).
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Mobile Measurement Platforms like AppsFlyer, Branch).
• Strong written and verbal communication skills for client and stakeholder engagement.

Benefits & Perks

• Direct collaboration with a visionary leadership team in a dynamic, trend-setting organization.
• Significant growth opportunities as a key member of an early-stage, rapidly expanding core team.
• A vibrant and professional work environment alongside highly driven, innovative, and decisive colleagues.

Must-have skills

Performance Marketing, Google Ads, Meta Ads

Good-to-have skills

DV360, SA360