Assistant Manager – Performance Marketing (Consumer App)

Provue; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Provue is seeking an Assistant Manager – Performance Marketing in Mumbai to own and scale paid user acquisition for a consumer app. You’ll manage budgets across Meta, Google, Apple, and more, optimizing CAC and ROAS while collaborating with product, creative, and analytics teams to drive growth.

You should have 1–4 years of hands-on performance marketing experience for a consumer app, with strong skills in attribution tools and data analysis.

Qualifications

• 1 to 4 years of performance marketing experience at a consumer app (B2C mobile/web).
• Experience managing paid campaigns on Meta Ads, Google UAC/App Campaigns, Apple Ads, or similar.
• Strong understanding of mobile attribution tools (AppsFlyer, Adjust, Branch, or similar).
• Comfort with CAC, LTV, ROAS, retention curves, and cohort-based analysis.
• Experience running and interpreting A/B tests on creatives, audiences, and bidding strategies.

Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, Apple, and other channels.
• Own budget allocation and pacing to hit CAC/ROAS targets.
• Brief, test, and iterate on ad creatives at scale with the creative team.
• Monitor campaign performance daily and act on optimization opportunities.
• Build dashboards/reports tracking spend, CAC, LTV, and ROAS by channel and cohort.
• Collaborate with product and analytics to improve funnel conversion and retention.
• Stay updated on platform changes and attribution updates.

Skills

Performance marketing

Paid campaigns management

Mobile attribution tools

CAC, LTV, ROAS analysis

A/B testing

ASO

Tools

AppsFlyer

Adjust

Branch

SQL

Mixpanel

Amplitude

Looker

Job description

Assistant Manager – Performance Marketing

Company: Provue ( https://provue.ai/)

Experience: 1 to 4 years

Employment Type: Full-time

About the Role

We're looking for an Assistant Manager – Performance Marketing to own and scale paid acquisition for Provue. You'll manage budgets across paid channels, optimize for CAC/ROAS, and work closely with product, creative, and analytics teams to drive sustainable growth.

Must-Have

• 1 to 4 years of hands-on performance marketing experience at a consumer app company (B2C mobile/web app) — this is non-negotiable. Candidates without consumer app experience will not be considered.
• Proven experience managing paid campaigns on platforms like Meta Ads, Google UAC/App Campaigns, Apple Ads, or similar.
• Strong understanding of mobile attribution tools (AppsFlyer, Adjust, Branch, or similar).
• Comfort working with CAC, LTV, ROAS, retention curves, and cohort-based analysis.
• Experience running and interpreting A/B tests on creatives, audiences, and bidding strategies.

Key Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, Apple, and other relevant channels.
• Own budget allocation and pacing to hit CAC/ROAS targets.
• Partner with the creative team to brief, test, and iterate on ad creatives at scale.
• Monitor campaign performance daily; identify and act on optimization opportunities.
• Build and maintain dashboards/reports tracking spend, CAC, LTV, and ROAS by channel and cohort.
• Collaborate with product and analytics teams to improve funnel conversion and retention.
• Stay current on platform updates, iOS/Android attribution changes, and industry best practices.

Good to Have

• Experience with ASO (App Store Optimization).
• Familiarity with SQL or BI tools (Mixpanel, Amplitude, Looker, etc.).
• Experience managing influencer or affiliate channels.
• Exposure to creative testing frameworks.