Campaign Specialist

Studio Mosaic; Delhi; On-site; INR 450,000 - 750,000; Full time

Job summary

Studio Mosaic is seeking a Performance Marketing Specialist with 1–4 years of experience to manage mobile app install campaigns, optimize ROI/ROAS, and collaborate with global clients in a fast-paced startup environment.

You will focus on Google and Meta Ads, use AppsFlyer/Adjust and analytics tools, run tests, maintain dashboards, and report insights to clients and account managers.

Qualifications

• 1–4 years of experience in PPC / user acquisition.
• Hands-on expertise in Google Ads and Meta Ads campaigns.
• Experience with attribution tools (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Mixpanel, Amplitude).
• Strong analytical mindset with comfort using Excel.
• Excellent verbal and written English communication.
• Passion for mobile apps and digital marketing.

Responsibilities

• Plan, execute, and scale user acquisition campaigns.
• Analyze campaign and post-install performance using analytics tools.
• Use data-driven insights to optimize ROAS and LTV.
• Run A/B and Multivariate tests to improve effectiveness.
• Maintain dashboards and track daily performance.
• Share weekly reports with clients and suggest strategies.
• Collaborate with Account Managers on account strategy.
• Communicate updates and recommendations to clients.

Skills

PPC / UA

Google Ads

Meta Ads

Excel

English communication

Tools

AppsFlyer

Adjust

Branch

Firebase

Mixpanel

Amplitude

Job description

Studio Mosaic is looking for smart, driven, and upbeat individuals who thrive in a fast-paced start-up environment. We are hiring a Performance Marketing Specialist with 1-4 years of experience in running Google & Meta Ads app install (CPI) campaigns. In this role, you’ll manage mobile app user acquisition campaigns, drive ROI/ROAS through data-led optimization, and work closely with global clients.

Company Overview:

Studio Mosaic is an award-winning, growth-focused mobile app marketing agency that helps appreneurs and enterprises launch and scale their mobile apps globally. We have worked on 800+ app projects with 450+ clients and are consistently recognized by Clutch, BusinessofApps, and others as one of the leading app marketing agencies worldwide. Our clients include Sachin Saga, Healthify, Aditya Birla, Sony, Yatra, 3M, HCL, and several international apps.

• Plan, execute, and scale user acquisition (app install) campaigns with a strong focus on Google & Meta Ads
• Analyze campaign and post-install performance using tools like Appsflyer, Adjust, Amplitude, Firebase
• Use data-driven insights to optimize for KPIs such as ROAS, LTV, and in-app engagement
• Run A/B and Multivariate tests to improve campaign effectiveness
• Maintain internal dashboards and track daily performance
• Share weekly reports with clients, including performance insights and future strategies
• Collaborate with Account Managers on account strategy
• Communicate regularly with clients to share updates and recommendations

Skills & Requirements:

• 1-4 years of experience in PPC / User Acquisition, preferably in mobile app marketing
• Strong hands-on expertise in Google & Meta Ad Campaigns
• Experience with attribution tools (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Mixpanel, Amplitude)
• Strong analytical mindset and comfort with data & Excel
• Familiarity with App Store Connect / Google Play Console / Meta Dashboard is a plus
• Ability to visualize creative concepts and coordinate with the design team
• Excellent verbal and written English communication
• A strong passion for mobile apps and digital marketing