Assistant Manager - Performance Marketing

Naukri E-hire; Navi Mumbai; On-site; INR 4,200,000 - 6,000,000; Full time

Job summary

Naukri E-hire in Navi Mumbai is seeking a seasoned Performance Marketing Lead to drive growth and revenue targets within the AOP plan. You will own key metrics like ROAS, CAC, conversions, and revenue, and ensure data-driven delivery across campaigns.

Collaborate with agencies and internal teams (Marketing, Product, Sales), plan monthly strategies, oversee Google, Meta, and Programmatic channels, and continuously optimize based on daily to monthly insights.

Qualifications

• 8+ years of experience exclusively in Performance Marketing.
• 6+ years owning ROAS and revenue targets.
• Hands-on with Google Ads, Meta Ads, and programmatic platforms.
• Strong analytics, reporting, and attribution skills.
• Experience managing agencies and cross-functional teams.

Responsibilities

• Drive business growth and revenue targets aligned with the AOP plan.
• Own and manage key performance metrics including ROAS, CAC, conversions, and revenue.
• Develop monthly performance marketing plans and oversee campaigns across channels.
• Coordinate with external agencies and internal stakeholders to ensure timely delivery.
• Track, analyze, and report on performance daily, weekly, and monthly.
• Leverage Google Analytics for funnel insights and optimization; run A/B tests.

Skills

Performance Marketing

ROAS ownership

Analytics

Campaign management

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Programmatic Advertising

Google Analytics

Tag Manager

Data Studio/Looker

Job description

Key Responsibilities

1. Business & Performance Ownership

• Drive business growth and revenue targets in line with the AOP plan
• Own and manage key performance metrics including ROAS, CAC, conversions, and revenue
• Ensure consistent delivery of performance KPIs through data-driven strategies

2. Campaign Planning & Execution

• Develop monthly performance marketing plans aligned with business goals
• Oversee execution across all channels including Google Ads, Meta Ads, and Programmatic
• Ensure all campaigns and ad accounts are active, optimized, and aligned with strategy

3. Agency & Cross-functional Coordination

• Coordinate closely with external agencies and internal stakeholders (Marketing, Product, Sales)
• Ensure seamless execution of campaigns as per defined timelines and budgets
• Review and guide agencies on campaign strategies, creatives, and optimizations

4. Performance Monitoring & Reporting

• Track and analyze campaign performance on a daily, weekly, and monthly basis
• Prepare insightful reports and dashboards highlighting performance metrics and improvement areas
• Continuously optimize campaigns based on performance insights

5. Analytics & Optimization

• Leverage Google Analytics to monitor user behavior, attribution, and funnel performance
• Implement advanced tracking, tagging, and measurement frameworks
• Drive continuous optimization through A/B testing and data analysis

6. Retargeting & Funnel Management

• Build and execute strong remarketing / retargeting strategies
• Optimize user journeys and conversion funnels across platforms

Required Skills & Qualifications

• 8+ years of experience exclusively in Performance Marketing
• Minimum 6+ years of experience in owning ROAS and revenue targets
• Strong hands-on expertise in:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Programmatic Advertising platforms
• Deep understanding of remarketing strategies and audience segmentation
• Minimum 3–4 years of hands-on experience with Google Analytics
• Strong analytical skills with the ability to interpret data and drive insights
• Experience managing agencies and cross-functional teams
• Proficiency in campaign tracking, attribution models, and marketing tools

Preferred Qualifications

• Experience in healthcare / diagnostics / D2C industry is a plus
• Familiarity with tools like Google Tag Manager, Data Studio / Looker, CRM tools
• Strong communication and stakeholder management skills

Key Performance Indicators (KPIs)

• Achievement of AOP-driven business targets
• ROAS and cost efficiency metrics
• Campaign performance and conversion rates
• Timely execution of monthly plans
• Quality of reporting and actionable insights