Performance Marketing Associate

Abusiness; Gurugram District; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

ABusiness Tech, a growing technology and consulting company, is seeking an experienced Performance Marketing Manager to own paid advertising, analytics, optimization, and growth initiatives. You will drive campaigns across Google Ads, Meta, Microsoft/Bing, Snapchat, and more, manage budgets, run tests, optimize ROAS, and partner with sales to improve lead quality and revenue attribution.

The role requires strong analytical skills, GA4 and GTM expertise, and a hands-on approach to CRO and

Qualifications

• 3+ years in Performance Marketing / Digital Marketing.
• Advanced hands-on experience with Google Ads – Mandatory.
• Advanced hands-on experience with Meta Ads Manager – Mandatory.
• Strong knowledge of GA4 and GTM.
• Experience with conversion tracking and attribution.

Responsibilities

• Plan, create, execute, manage, and optimize paid advertising campaigns across multiple platforms.
• Manage Google Ads (Search, Display, Performance Max, YouTube, remarketing).
• Manage Meta Ads across Facebook and Instagram.
• Manage Microsoft Advertising campaigns.
• Create and optimize Snapchat Ads where relevant.
• Conduct audience, keyword, and market research.
• Build remarketing and retargeting campaigns across platforms.
• Test ad creatives, headlines, CTAs, audiences, keywords, bidding strategies, landing pages.

Skills

Google Ads

Meta Ads Manager

Microsoft Advertising

Snapchat Ads

GA4

GTM

A/B testing

Conversion tracking

Audience segmentation

Retargeting

Keyword research

CRO

Social media management

Education

Bachelor's degree in Marketing, Business, Communications, or related discipline

Tools

GA4

GTM

Google Ads

Meta Ads Manager

Microsoft Advertising (Bing Ads)

Snapchat Ads

Job description

ABusiness Tech is a growing technology and consulting company delivering enterprise technology solutions, SAP consulting, digital transformation, and technology-driven products and services.

As we expand our digital presence and customer acquisition efforts, we are looking for an experiencedPerformance Marketing Managerto take full ownership of paid advertising, campaign optimization, analytics, experimentation, lead generation, and digital growth.

Role Overview

• We are looking for a highly analytical and results-driven Performance Marketing Manager with 5+ years of hands‑on experience managing and scaling paid advertising campaigns across multiple digital platforms.
• The ideal candidate should have strong practical expertise in Google Ads, Meta Ads, Microsoft/Bing Ads, Snapchat Ads, and other relevant advertising platforms.
• This is a hands‑on performance marketing role. The candidate will be responsible for the complete campaign lifecycle:
• The candidate should be comfortable managing advertising budgets, analyzing performance data, identifying opportunities, improving conversion rates, and making data‑driven decisions to maximize ROAS and reduce customer acquisition costs.

Key Responsibilities

Paid Advertising & Campaign Management

• Plan, create, execute, manage, and optimize paid advertising campaigns across multiple platforms.
• Manage Google Ads, including Search, Display, Performance Max, YouTube, and remarketing campaigns.
• Manage Meta Ads across Facebook and Instagram.
• Manage Microsoft Advertising (Bing Ads) campaigns.
• Create and optimize Snapchat Ads where relevant to the target audience.
• Evaluate and experiment with additional advertising channels based on business and audience requirements.
• Develop campaign strategies based on business objectives, customer personas, geography, funnel stage, and target audience.
• Conduct audience, competitor, keyword, and market research.
• Build remarketing and retargeting campaigns across advertising platforms.
• Continuously optimize campaigns based on performance and business outcomes.
• Design and execute structured A/B and multivariate tests across campaigns.
• Test ad creatives, headlines, copy, CTAs, audiences, keywords, bidding strategies, landing pages, and campaign structures.
• Establish clear hypotheses and success metrics before running experiments.
• Analyze test results and convert findings into actionable improvements.
• Develop an ongoing experimentation framework to improve campaign performance and conversion rates.

Analytics & Tracking

• Work extensively with Google Analytics 4 (GA4) to measure user behavior, traffic, conversions, and campaign performance.
• Configure and validate campaign tracking, events, conversions, and attribution.
• Work with Google Tag Manager (GTM) for tracking implementation and troubleshooting.
• Implement and validate tracking pixels and conversion events across advertising platforms.
• Create performance dashboards and reports for management.
• Identify tracking discrepancies and work with technical teams to resolve attribution or analytics issues.

Campaign Optimization & Growth

• Monitor campaign performance daily and optimize based on data.
• Improve CTR, CPC, CPM, CPL, CPA, CAC, conversion rate, ROAS, and overall marketing ROI.
• Identify underperforming campaigns and take corrective action.
• Scale successful campaigns while maintaining acquisition efficiency.
• Optimize campaign budgets and bidding strategies across platforms.
• Analyze lead quality—not just lead volume—to ensure marketing campaigns contribute to actual business growth.
• Work closely with sales teams to understand lead quality, conversion rates, and revenue attribution.

Landing Page & Conversion Rate Optimization

• Analyze landing‑page performance and identify opportunities to improve conversions.
• Work with content, design, and development teams to create high‑converting landing pages.
• Conduct A/B testing on landing‑page headlines, forms, CTAs, layouts, messaging, and other conversion elements.
• Improve the overall customer acquisition funnel through Conversion Rate Optimization (CRO).

Social Media Management

• Manage and support the company's presence across relevant social media platforms.
• Develop and maintain social media calendars in coordination with the content and creative teams.
• Coordinate organic and paid social media strategies.
• Monitor engagement, reach, traffic, leads, and other social media KPIs.
• Identify content and campaign opportunities based on audience behavior and platform trends.
• Work closely with content writers, designers, and video editors to create high‑performing social media content and advertisements.

Required Skills

• 3+ years of hands‑on Performance Marketing / Digital Marketing experience.
• Advanced hands‑on experience with Google Ads – Mandatory.
• Advanced hands‑on experience with Meta Ads Manager – Mandatory.
• Strong experience with Microsoft/Bing Ads.
• Experience with Snapchat Ads.
• Strong knowledge of Google Analytics 4 (GA4).
• Hands‑on experience with Google Tag Manager (GTM).
• Strong experience with conversion tracking, pixels, events, and attribution.
• Strong knowledge of A/B testing and experimentation.
• Strong understanding of audience segmentation and retargeting.
• Strong knowledge of keyword research and search advertising.
• Understanding of landing‑page optimization and CRO.
• Experience with social media management.
• Strong analytical and numerical skills.
• Ability to translate campaign data into actionable business decisions.
• Strong understanding of digital marketing funnels and customer journeys.

Key Performance Metrics

The candidate should be comfortable being accountable for metrics including:

• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Cost Per Thousand Impressions (CPM)
• Lead-to-Qualified-Lead Conversion
• Revenue Generated from Paid Campaigns
• Landing Page Conversion Rate
• Advertising Budget Efficiency

Preferred Industry Experience – Good to Have

Experience managing performance marketing campaigns for any of the following industries will be strongly preferred:

• Visa and immigration services
• Study abroad and overseas education
• International mobility
• Immigration consulting
• B2C lead‑generation campaigns
• SAP consulting and implementation
• SAP BTP
• SAP S/4HANA
• SAP Integration Suite
• SaaS
• IT consulting
• B2B lead generation
• Enterprise software and technology services

Experience managing both high‑volume B2C acquisition campaigns and targeted B2B lead‑generation campaigns will be a significant advantage.

Qualifications

• Minimum 3+ years of professional experience in Performance Marketing, Paid Media, Growth Marketing, or Digital Marketing.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline is preferred.
• Relevant Google Ads, Analytics, Meta, or digital marketing certifications are advantageous.
• Candidates should be able to demonstrate actual campaign performance and explain the budgets, optimization strategies, and business results they personally managed.

What We Are Looking For?

• We are looking for someone who thinks beyond running advertisements.
• The ideal candidate should understand the complete relationship between: Advertising Spend → Traffic → Lead Generation → Lead Quality → Sales Conversion → Revenue → ROAS
• You should be comfortable receiving a business objective, developing the acquisition strategy, launching campaigns, setting up tracking, analyzing performance, conducting experiments, optimizing the funnel, and scaling campaigns based on measurable results.
• We are particularly interested in candidates who can demonstrate real campaign ownership and measurable growth results, rather than experience limited to coordinating with agencies or reviewing reports.