Assistant Manager Performance Marketing

McNROE Consumer Products Pvt Ltd; Kolkata District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

McNROE Consumer Products Pvt Ltd in India is seeking a data-driven Performance Marketing Professional to lead paid campaigns on Google and Meta, optimize ROI, and drive qualified leads and sales.

You will set up campaigns, target audiences, track conversions with GA4/GTM, and report weekly performance with actionable insights. The role requires 4–6 years hands-on experience in performance marketing, strong analytics, and collaboration with creative teams.

Qualifications

• 4 - 6 years of hands-on experience in performance marketing.
• Strong understanding of Google Ads Manager and Meta Ads Manager.
• Hands-on with GA4, GTM and Meta Pixel for tracking and attribution.
• Ability to plan full funnels, target audiences and remarketing.
• Strong analytical and reporting capabilities with budget discipline.

Responsibilities

• Plan, execute and optimize paid campaigns across Google Ads and Meta Ads.
• Monitor CTR, CPC, CPA, ROAS and conversions with weekly optimization.
• Conduct keyword research, audience targeting and competitor analysis.
• Create ad copies, creatives and perform A/B testing strategies.
• Set up tracking with GA4, GTM, Meta Pixel and Conversion APIs.
• Generate weekly/monthly performance reports with actionable insights.
• Optimize landing pages and funnels to improve conversion rates.
• Coordinate with creative/content teams for assets and requirements.

Skills

Analytical reporting skills

Communication & problem solving

Campaign management

Budget management

Multichannel marketing

Education

Graduation/Any equivalent degree

Tools

Google Ads Manager

Meta Ads Manager

GA4

Google Tag Manager

Meta Pixel

Conversion APIs

Job description

About the Role

We are looking for a data-driven and result-oriented Performance Marketing Professional to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience with campaign setup, audience targeting, conversion tracking, and performance optimization to drive leads, sales, and ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and manage ad copies, creatives, and A/B testing strategies.
• Set up and manage tracking using:
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion APIs
• Generate weekly and monthly performance reports with actionable insights.
• Optimize landing pages and funnels to improve conversion rates.
• Coordinate with creative and content teams for ad assets and campaign requirements.
• Knowledge of website management, Website conversion rate optimisation is a plus.
• Knowledge of CRM tools and marketing automation tools.

Required Skills & Qualifications

• 4 - 6 years of hands-on experience in performance marketing.
• Strong understanding of:
• Google Ads Manager
• Meta Ads Manager
• Google Analytics (GA4)
• Google Tag Manager
• Strong understanding of conversion full funnels planning, optimization and execution, including audience targeting and remarketing strategies.
• Strong analytical and reporting skills.
• Basic understanding of conversion tracking and attribution models.
• Good communication and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications

• Graduation/Any equivalent degree
• Google Ads Certification or Meta Blueprint Certification.