Assistant Manager - Performance Marketing

Maino.ai; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Maino.ai is seeking an experienced Assistant Manager – Performance Marketing to plan, execute, and optimize paid campaigns across Google Ads, Meta, Amazon, and YouTube. You will work with analytics, product, and creative teams to drive growth and maximize ROI in a fast-paced environment.

The ideal candidate has 3+ years in performance marketing, strong data analysis skills, and hands-on experience with modern measurement tools.

Qualifications

• 3+ years of hands-on experience in Performance Marketing.
• Expertise in Google Ads, Meta Ads (Facebook & Instagram), Amazon Ads, YouTube Ads.
• Strong understanding of CAC, LTV, ROAS, CTR, CPI, CPA, Retention, and Conversion Rate.
• Analytical, data-driven mindset with ability to derive actionable business insights.
• Experience designing and optimizing paid marketing campaigns across multiple channels.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), Amazon Ads, YouTube, and other digital channels.
• Monitor campaign performance and optimize key metrics such as CAC, LTV, ROAS, CTR, CPI, Conversion Rate, and Retention.
• Stay updated with the latest advertising platform features and leverage new products to maximize campaign performance.
• Analyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.
• Prepare regular performance reports and present campaign insights to internal stakeholders.
• Collaborate with creative teams to conceptualise high-performing ad creatives based on consumer behavior and business insights.
• Analyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.
• Design and evaluate experiments across marketing channels, including Programmatic, YouTube, and other high-impact acquisition channels.
• Conduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.
• Work closely with cross-functional teams including Analytics, Product, Creative, and Engineering to drive business growth.

Skills

Performance Marketing

Campaign optimization

Data analysis

A/B testing

Multivariate testing

Google Ads

Meta Ads

YouTube Ads

Amazon Ads

Cross-functional collaboration

Communication

Problem-solving

Tools

Google Ads

Meta Ads

Amazon Ads

YouTube Ads

GA4

AppsFlyer

Firebase

Looker Studio

SQL basics

Job description

Job Role: Assistant Manager - Performance Marketing

Location: Work from Office

Shift: Regular

Experience: 3+ Years

Department: Marketing / Growth

About Maino.ai

Maino.ai is an AI-driven technology company focused on building innovative and scalable solutions that simplify and enhance business operations. We empower businesses with data-driven marketing solutions and cutting-edge technology to maximize campaign performance across digital platforms.

We're looking for an experienced Assistant Manager – Performance Marketing who is passionate about digital advertising, data analysis, experimentation, and driving measurable business growth through performance marketing.

About the Role

As an Assistant Manager – Performance Marketing, you will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across multiple digital channels. You will work closely with internal teams to deliver high-performing campaigns while continuously analyzing performance data and identifying opportunities for optimization.

The ideal candidate should possess strong analytical skills, hands-on experience with digital advertising platforms, and a growth mindset to thrive in a fast-paced environment.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), Amazon Ads, YouTube, and other digital channels.
• Monitor campaign performance and optimize key performance metrics such as CAC, LTV, ROAS, CTR, CPI, Conversion Rate, and Retention.
• Stay updated with the latest advertising platform features and leverage new products to maximize campaign performance.
• Analyze campaign data, identify trends, and provide actionable recommendations for continuous improvement.
• Prepare regular performance reports and present campaign insights to internal stakeholders.
• Collaborate with creative teams to conceptualise high-performing ad creatives based on consumer behavior and business insights.
• Analyze user behavior and perform root-cause analysis to identify performance fluctuations and optimization opportunities.
• Design and evaluate experiments across marketing channels, including Programmatic, YouTube, and other high-impact acquisition channels.
• Conduct A/B and multivariate testing to improve campaign efficiency and marketing ROI.
• Work closely with cross-functional teams including Analytics, Product, Creative, and Engineering to drive business growth.

Required Skills & Qualifications

• 3+ years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), Amazon Ads, YouTube Ads, and other paid media platforms.
• Strong understanding of digital marketing metrics including CAC, LTV, ROAS, CTR, CPI, CPA, Retention, and Conversion Rate.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Ability to interpret marketing data and derive actionable business insights.
• Experience designing and optimizing paid marketing campaigns across multiple channels.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred Skills

• Advanced proficiency in Microsoft Excel (Pivot Tables, Lookup Functions, Data Analysis).
• Familiarity with Google Analytics (GA4), AppsFlyer, Firebase, Looker Studio, or similar analytics platforms.
• Understanding of attribution models and marketing measurement.
• Experience with experimentation frameworks, A/B testing, and multivariate testing.
• Basic knowledge of SQL or marketing analytics tools is an added advantage.
• Creative mindset with an understanding of ad copy, content, and creative strategy.

What You'll get

• Opportunity to work on high-scale performance marketing campaigns across global markets.
• Exposure to AI-driven marketing solutions and advanced growth strategies.
• Collaborative work environment with experienced marketing, analytics, and product teams.
• Continuous learning, ownership, and career growth opportunities.
• Competitive compensation and benefits.
• A fast-paced, innovation-driven culture where your ideas make an impact.