Manager – Performance Marketing

GrowthJockey

Gurugram District

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

A digital marketing firm in Gurugram seeks a Manager – Performance Marketing with 3-4 years of experience to plan and optimize campaigns across channels like Google Ads and social media. The ideal candidate will collaborate with teams to drive business outcomes through data-driven strategies. Candidates should hold a relevant degree and possess strong analytical skills. This full-time role offers a mid-senior level position in a fast-paced AI-driven environment.

Qualifications

3-4 years of experience in performance or digital marketing with hands-on campaign management experience.
Strong expertise in advertising platforms.
Analytical mindset with a data-driven approach.

Responsibilities

Plan and optimize performance marketing campaigns across multiple channels.
Drive business outcomes by optimizing ROI and CPA.
Collaborate with cross-functional teams for effective execution.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Data analysis

CRMs

Education

Bachelor’s or Master’s degree in Marketing, Business, or a related field

Tools

Google Analytics

Google Tag Manager

Job description

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As a Manager – Performance Marketing, you will play a critical role in planning, executing, and optimizing performance-driven campaigns across multiple paid channels. You’ll work closely with cross-functional teams and industry leaders from brands like Microsoft, Uber, PayPal, Airtel, Jio, and more – gaining hands‑on exposure to AI-powered growth marketing at scale 🚀.

Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube Ads, Twitter Ads, and programmatic platforms.
Drive measurable business outcomes by optimizing ROI, CPA, ROAS, and overall funnel performance using data and AI-driven insights.
Implement full‑funnel performance strategies across search, display, video, social, and paid acquisition channels.
Analyze audience behavior, performance trends, and conversion data to create high‑performing, audience‑specific campaigns.
Manage and optimize media budgets efficiently to support scalable growth and revenue targets.
Collaborate with content, design, analytics, and product teams to ensure effective campaign execution and messaging alignment.
Conduct A/B testing on creatives, landing pages, and audiences to improve engagement and conversion rates.
Monitor, track, and report campaign performance, translating data into clear insights and actionable recommendations.
Stay updated with platform changes, emerging ad formats, and performance marketing best practices.
Support automation initiatives and CRM integrations to enhance marketing efficiency and attribution.

Qualifications

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
3‑4 years of experience in performance or digital marketing with hands‑on campaign management experience.
Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
Proficiency in Google Analytics, Google Tag Manager, and performance tracking frameworks.
Solid understanding of bidding strategies, audience segmentation, attribution models, and CRO.
Experience working with marketing automation tools, CRMs, and analytics platforms.
Strong analytical mindset with a data‑driven approach to optimization and decision‑making.
Ability to work independently while collaborating effectively with teams.
Clear communication skills to present insights and performance updates to stakeholders.