Assistant Manager, Paid Search

Jobtailor; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Jobtailor in Bengaluru is seeking an experienced Paid Search/ PPC specialist to lead campaign strategy and execution. You will align campaigns with the US/UK teams, build effective keyword lists, write ad copy, and optimize toward KPIs across Google Ads and Microsoft Advertising.

The role requires strong analytics, Excel skills (pivot tables, formulas), budget pacing, and the ability to communicate clearly with international teams.

Qualifications

• 3+ years of experience building Paid Search/PPC campaigns based on client goals.
• Expertise in building and optimizing campaigns, keyword lists, extensions.
• Proficient in writing and testing ad copy.
• Experience with Google AdWords Editor.
• Ability to develop budget projections and pace campaigns with monthly budgets.
• Experience with bidding tools and strategies.
• Excellent English language skills for cross-continental communication.
• Strong analytical and reporting skills to understand marketing campaigns data.
• Strong Excel skills including formulas, filtering, pivot tables and trend charts.
• Knowledge of online marketing metrics: impressions, clicks, conversions, ROI, CPA.

Responsibilities

• Manage paid marketing campaigns based on strategic direction from US/UK teams.
• Provide tactical recommendations to shape future planning and ensure alignment with tactical plan.
• Optimize media campaigns toward target KPIs across platforms including Google Ad Words and Microsoft Advertising.

Skills

Paid Search

PPC Campaigns

Campaign optimization

Ad copywriting

Budget projections

Bidding strategies

Excel pivot tables

English communication

Tools

Google Ads Editor

Google Ads

Microsoft Advertising

Bid management tools

GA/GA4 analytics

Job description

Responsibilities

• Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the US/UK team members.
• Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.
• Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to: Google Ad Words, Microsoft Advertising.

Requirements

• At least 3 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives.
• Expertise in building and optimizing campaigns, keyword lists, extensions etc.
• Proficient in writing and testing ad copy.
• Experience with Google AdWords Editor.
• Ability to develop budget projections and pace campaigns based on monthly budgets.
• Experience with bidding tools and strategies.
• Excellent English language skills (both written and verbal) as the role involves working and communicating with teams in the US.
• Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.
• Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.
• Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).