Assistant Manager - Marketing

InterGlobe Enterprises Pvt Ltd.; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

InterGlobe Enterprises Pvt Ltd. is seeking a marketing leader to shape strategy, oversee content, and drive brand-building across channels. You will collaborate with agencies and internal teams to deliver cohesive campaigns.

You will develop messaging, manage social media, and optimize website content while maintaining brand consistency and a strong travel-industry focus.

Qualifications

• MBA from a reputed institute.
• 4-5 years of experience in marketing roles, preferably in travel industry.
• Proven experience in managing end-to-end social media activities.
• Strong content writing skills and ability to create compelling copy.
• Proficiency in graphic design software (Photoshop/Illustrator/Canva) and CMS.

Responsibilities

• Develop and implement a marketing and communication plan aligned with brand ideology.
• Create content for websites, emails, social media, blogs, press releases and newsletters.
• Manage external agencies (PR, social media, merchandise, outdoor, digital) and ensure timely delivery.
• Lead social media strategy to boost brand awareness and engagement.
• Oversee website content and CMS updates to keep information current.
• Stay updated with marketing trends and propose innovative channels and tactics.
• Monitor campaigns and optimize performance across channels.

Skills

Copywriting

Social media management

Content marketing

Creativity

Interpersonal skills

Education

MBA

Tools

Adobe Photoshop

Adobe Illustrator

Canva

CMS

Job description

This role ensures consistent messaging and a cohesive visual identity across all marketing activities and channels. This includes developing and implementing a strategic marketing plan, content creation, managing relationships with external agencies and partners, and driving brand awareness through various campaigns and initiatives including social media management, website management, overseeing marketing and brand materials, managing communication and more.

Job Reponsibilities

• Develop and implement a marketing and communication plan that effectively delivers messages in line with the brand and company ideology.
• Create compelling content for all external and internal communications, including websites, emailers, social media, blogs, articles, press releases, newsletters, videos etc
• Develop and manage comprehensive social media strategies to engage target audiences, increase brand awareness, and achieve marketing objectives.
• Proofread and edit all marketing content for clarity, accuracy, and brand voice.
• Manage external agencies (PR, social media, merchandising, outdoor, digital), making sure projects follow brand strategy and meet deadlines.
• Develop and implement internal branding initiatives.
• Analyze social media campaign performance and recommend improvements.
• Ensure brand consistency across all collaterals and ensure a unified look and feel.
• Manage and update website content, ensuring it's informative, engaging, and up to date from a content and imagery perspective. Understand the backend CMS to make the necessary changes
• Handling marketing merchandise, and corporate giveaways.
• Overseeing billing and invoicing processes
• Stay abreast of the latest marketing trends and technologies and suggest innovative ways to leverage them.

Skills required:

• Excellent copywriting and content writing skills.
• Understanding of the latest marketing trends, digital technologies, and social media management.
• Familiarity with the website CMS management
• Must have knowledge of Photoshop or Illustrator to quickly create new designs or make edits to existing ones.
• Creativity and attention to detail.
• Should be highly motivated and result-oriented with good organisational and time management skills.
• Must possess strong interpersonal skills and be able to motivate, influence, and work with people across teams.
• Photography/videography skills will be a plus

Education and Experience:

• MBA from a reputed institute.
• 4-5 years of experience in marketing roles, preferably in travel industry.

Must Have

• Managed end-to-end social media activities for a brand, from conceptualization to execution including promotional campaigns
• A strong experience in content writing.
• Proficiency in graphic design software (e.g., Adobe Photoshop, Illustrator, Canva etc.)
• Some experience with content management systems (CMS)
• Experience in managing external agencies