Marketing Manager

Journeys By Lakshurious (A Vertical of Lakshya); Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Journeys By Lakshurious, a Lakshya vertical, seeks a marketing professional to lead luxury travel campaigns, brand building, and content strategy.

You will craft social media campaigns, develop storytelling content, manage partnerships and coordinate with agencies, designers and partners.

The role requires experience in marketing and strategy, CRM tools and a passion for Indian culture, history, food and premium experiences.

Qualifications

• Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands.
• Experience in Marketing and Strategy.
• Experience managing partnerships.
• Experience with social media/content marketing.
• Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms.

Responsibilities

• Marketing & Brand Building: execute day-to-day marketing activities and campaigns across channels and maintain brand voice.
• Content & Storytelling: develop compelling content around destinations, culture and experiences, write copy and support sales collateral.
• Market Research & Consumer Insights: research luxury travel trends, audiences and competitors to identify opportunities.
• Partnerships & Business Development: reach out to distribution partners, present partnerships, and maintain a pipeline.

Skills

Marketing

Brand Building

Partnerships

Social Media Marketing

CRM Tools

Digital Marketing

Job description

Role & responsibilities :- Key Responsibilities

1. Marketing & Brand Building
   • Execute day-to-day marketing activities and campaigns across relevant channels.
   • Develop ideas for social media campaigns, content series, promotional campaigns and brand initiatives.
   • Coordinate with agencies, designers, photographers, videographers and other creative partners wherever required.
   • Maintain consistency in brand voice, visual language and storytelling.
   • Track campaign performance and identify opportunities to improve reach, engagement and conversions.
   • Assist in developing marketing calendars around upcoming journeys, festivals and cultural moments.
2. Content & Storytelling
   • Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences.
   • Write creative concepts and briefs, captions, social media copy, website content, brochures, emailers and other marketing communication.
   • Assist in creating presentations, experience decks, proposals and sales collateral.
   • Convert research and ideas into compelling narratives that communicate the experience.
   • Work closely with the founders to translate their vision into content and communication.
3. Market Research & Consumer Insights
   • Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism.
   • Research potential markets, customer segments and new opportunities.
   • Study competitor offerings, positioning, pricing, communication and marketing strategies.
   • Identify relevant communities, organizations, businesses and channels that can help each potential customers.
   • Gather customer feedback and convert insights into recommendations for improving experiences and communication.
4. Partnerships & Business Development
   • Reach out to and build relationships with potential distribution and referral partners.
   • Initiate conversations with travel agents, luxury travel specialists, concierge networks, clubs, communities and other relevant partners.
   • Present experiences and partnership proposition to potential partners.
   • Develop and send partnership proposals and presentations.
   • Follow up consistently with potential partners and maintain an organized partnership pipeline.
   • Coordinate with partners to generate enquiries and bookings.

Preferred candidate profile

Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands.

• Experience in Marketing and Strategy
• Experience managing partnerships.
• Experience with social media/content marketing.
• Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms.
• Interest in Indian culture, history, food, art, heritage and travel.
• Preferred Male Candidate Only with at least 1 years of Experience.