Marketing Manager

NSDC; New Delhi; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

NSDC is seeking a senior marketing & communications professional to design and drive integrated marketing strategies that boost brand visibility and engagement. You will manage campaigns across digital, television, events, and partnerships, while coordinating with internal teams and external agencies.

The role requires an MBA/PGDM in Marketing with strong writing, analytics, and project management skills, and willingness to travel for events and field engagements.

Qualifications

• MBA/PGDM in Marketing, Marketing Communications, Advertising or related discipline.
• Professional certifications in Digital Marketing, Brand Management, Marketing Communications or Integrated Marketing are plus.
• Certifications in Google Analytics, Google Ads, Meta, HubSpot or equivalent platforms desirable.

Responsibilities

• Develop and implement integrated marketing strategies aligned with organizational objectives.
• Plan and oversee campaigns across digital, TV, print, exhibitions, and events.
• Conduct market research to analyse trends, consumer behaviour, brand awareness and competitor activities.
• Create content and copy for brochures, press releases, websites, and campaigns.
• Build relationships with media vendors, agencies, and external partners.
• Coordinate with internal teams and agencies for timely planning and execution of marketing activities.
• Monitor campaign KPIs and prepare reports with insights and recommendations.
• Support budgeting and control of marketing expenses.

Skills

Strategic Marketing

Brand Management

Campaign Planning

Digital Marketing

Content Writing

Media Management

Event Management

Budgeting

Stakeholder Mgmt

Data Analysis

Communication

Education

MBA/PGDM in Marketing

Tools

Google Analytics

Google Ads

Meta

HubSpot

Job description

At the National Skill Development Corporation (NSDC), we are dedicated to empowering India's youth through comprehensive skill development. Established on July 31, 2008, as a not-for-profit public limited company under section 25 of the Companies Act, 1956 (now corresponding to section 8 of the Companies Act, 2013), we operate as a unique Public Private Partnership (PPP) model under the Ministry of Skill Development & Entrepreneurship (MSDE). Our collaborative structure, with 49% of the share capital held by the government and 51% by the private sector, enables us to be the principal architects of India's skill ecosystem.

We actively support enterprises, start-ups, and organizations by providing funding support, concessional loans, and other innovative financial products. Our mission is to enhance, support, and coordinate private sector initiatives in vocational training, ensuring that financial barriers do not hinder skill development. As the strategic implementation and knowledge partner of the Skill India Mission, we focus on creating efficient training initiatives that open up a world of opportunities in futuristic skills for the potential workforce.

Through strategic partnerships and innovative models, we aim to build a robust skill ecosystem that not only meets current industry demands but also anticipates future trends, empowering India's youth to contribute significantly to the nation’s growth and development.

Job Description

Role Purpose

To develop and execute integrated marketing and communication strategies that strengthen brand visibility, audience engagement, and organisational positioning, while effectively managing campaigns, events, media partnerships, and communication initiatives.

Key Responsibilities

• Develop and implement effective, innovative, and result-oriented marketing strategies aligned with organisational objectives.
  
• Plan, execute, and oversee integrated advertising and communication campaigns across digital and social media, television, exhibitions, events, and other promotional platforms.
  
• Conduct market research and analyse market trends, consumer behaviour, brand awareness, and competitor activities to identify opportunities and support strategic decision-making.
  
• Initiate and manage surveys, feedback mechanisms, and market studies to assess customer requirements, satisfaction, engagement, and brand perception.
  
• Develop and manage content and copy for brochures, press releases, website content, presentations, campaigns, and other marketing and communication materials.
  
• Build and maintain relationships with media vendors, publishers, advertising agencies, event partners, and other external stakeholders.
  
• Coordinate with internal teams and external agencies for the timely planning and execution of marketing, branding, communication, and promotional activities.
  
• Monitor campaign performance through relevant KPIs and performance metrics and prepare periodic reports highlighting outcomes, insights, and recommendations.
  
• Support the development of marketing budgets and monitor marketing-related expenses to ensure effective utilisation of resources.
  
• Identify emerging marketing trends, platforms, tools, and opportunities to enhance brand visibility, reach, and engagement.
  
• Ensure consistency and adherence to organisational branding and communication guidelines across all marketing initiatives and touchpoints.
  
• Coordinate multiple projects simultaneously while ensuring quality, timelines, and deliverables are effectively managed.
  
• Be open to travelling as required for events, exhibitions, promotional activities, field engagements, meetings, and other organisational projects across locations.
  

Education & Qualifications

• MBA/PGDM in Marketing, Marketing Communications, Advertising, Mass Communication, or a related discipline.
  
• Professional certifications in Digital Marketing, Brand Management, Marketing Communications, or Integrated Marketing will be an added advantage.
  
• Certifications in Google Analytics, Google Ads, Meta, HubSpot, or equivalent platforms will be desirable.
  

Experience

• Relevant experience in marketing, brand management, corporate communications, advertising, digital marketing, or integrated marketing communications.
  
• Experience in managing marketing campaigns, media agencies/vendors, events, communication projects, and external stakeholders.
  
• Experience in managing multiple projects in a fast-paced, multi-stakeholder environment.
  
• Experience in the development and execution of ATL/BTL, digital, social media, event, and integrated communication campaigns will be an added advantage.
  

Requirements

Key Requirements

• Strategic Marketing & Communication
  
• Brand Management
  
• Integrated Campaign Planning & Execution
  
• Digital & Social Media Marketing
  
• Content & Copywriting
  
• Media & Agency Management
  
• Event & Project Management
  
• Budget Management
  
• Stakeholder Management
  
• Data Analysis & Campaign Reporting
  
• Strong Written and Verbal Communication
  
• Problem Solving and Decision Making
  
• Ability to Manage Multiple Priorities and Deliver Within Timelines