Marketing Executive

Zoho; Surat; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Zoho in Surat is seeking a Marketing Professional to drive brand visibility across offline, digital, and social channels. You will craft high-quality creative, manage social content, coordinate campaigns, and optimize costs while ensuring brand consistency.

The role requires hands-on experience in graphic design, video production, AI tools, and vendor coordination, with an MBA or commerce background preferred. Rural or local city candidates are preferred for quick execution.

Qualifications

• Expert-level graphic design and strong creative thinking.
• Practical video shooting and professional video editing/mixing capability.
• Ability to use AI-based creative and video-generation tools.
• Strong understanding of social media platforms and Meta advertising.
• Good understanding of offline branding, printing, fabrication and installation processes.
• Strong vendor/agency coordination and negotiation skills.
• Good planning, follow-up, execution and time-management skills.
• Proactive approach with ownership for timely completion of activities.
• Strong communication and coordination skills.
• Commercial awareness with focus on cost optimization and budget discipline.
• Ability to work independently as well as closely with a cross-functional team

Skills

Graphic design

Video editing

AI-based tools

Social media marketing

Vendor coordination

Budget discipline

Time management

Cross-functional collaboration

Communication

Education

MBA

Bachelor's degree

Commerce background preferred

Tools

Premiere Pro / After Effects

CapCut

Canva

AI video platforms

Meta Business Suite / Ads Manager

Analytics & reporting tool

Job description

To drive the company’s brand visibility andmarketing execution across offline, digital and social media channels throughstrong creative capability, proactive execution, agency coordination, campaignplanning and cost-effective market activation.

1. Graphic Design & CreativeDevelopment

· Create high-quality,professional marketing creative at an expert level for digital and offlinebrand requirements.

· Develop artwork for socialmedia, Meta campaigns, brochures, banners, hoardings, standees, posters,presentations, promotional material and other brand communication.

· Maintain consistency of brand identity, visualstandards, messaging and approved brand guidelines.

· Bring fresh and innovativecreative ideas for campaigns, product communication and market activation

2. Video Production & AI-BasedContent

· Plan and execute video shootsat sites, customer locations, events and market activities.

· Handle video editing, videomixing, transitions, sound, graphics and final output independently.

· Create engaging short-form contentsuch as Reels, promotional videos, product videos, testimonials and activityhighlights.

· Explore and implement AI-basedvideo creation, editing and creative-content tools to improve speed, qualityand innovation

3. Offline Branding & SiteExecution

· Plan and execute offlinebranding activities including hoardings, auto hoods, pole boards, wallpaintings, site branding, vehicle branding, banners and other visibilityassets.

· Coordinate complete site execution fromartwork approval and vendor confirmation to production, installation and finalquality check.

· Ensure branding activities are executed ontime and as per approved specifications

· Coordinate with brandingagencies, printers, fabricators, media vendors, digital agencies and otherservice/material providers.

· Obtain and compare market ratesto ensure competitive pricing and value for money.

· Negotiate where required andmaintain professional vendor relationships.

· Track commitments, deliverytimelines, quality and pending work to ensure timely closure.

· Support development andexecution of market campaigns, brand activation plans and promotionalstrategies.

· Convert marketing objectives into practicalactivity plans with clear timelines and execution ownership.

· Monitor campaign execution andsuggest improvements based on market response and business requirements.

6. Social Media & DigitalMarketing

· Manage company/group brandsocial media pages and ensure regular posting as per the approved contentcalendar.

· Plan, create and coordinate content forplatforms such as Instagram, Facebook, LinkedIn, YouTube and other relevantchannels.

· Handle Meta Ads campaigns, including campaignsetup, audience targeting, creative coordination, monitoring and basicperformance tracking.

· Explore suitable paid promotion opportunitiesand recommend relevant platforms/activities for brand visibility and leadgeneration.

7. Brand Activity Calendar

· Prepare and maintain amonthly/quarterly brand activity calendar covering digital, offline, events,campaigns, content and market activation.

· Ensure all planned activitiesare initiated, followed up and completed within the committed timeline. • Keepthe concerned group team informed about upcoming activities, requirements andexecution status. 8. Event Management & Promotional Material

· Plan and coordinate marketingevents, contractor meets, applicator meets, customer activities and other brandevents.

· Arrange approved promotional materials, gifts,branding assets and event requirements.

· Coordinate with internal teamsand vendors to ensure smooth event execution from preparation through closure.

8. Internal Coordination

· Maintain close coordinationwith the group marketing, sales, business and other relevant teams.

· Collect requirements, takeapprovals, communicate execution status and close activities systematically.

· Support sales teams with timelymarketing and branding requirements.

9. Cost Optimization & BudgetDiscipline

· Ensure all activities remainwithin approved budgets and target-based cost parameters.

· Explore the best availablemarket rates for offline and online branding materials and services.

· Compare quotations and identifycost-effective options without compromising required quality.

· Maintainproper documentation of quotations, approvals, orders and execution whereverrequired

3) Communication & Relationship:

INTERNAL: Departmental HODs / CompanyStaffs

EXTERNAL: Customers, Dealers, Distributors, Vendors andConsultants

4) Knowledge, Training and Skills required:

• Expert-level graphic design andstrong creative thinking.
  
• Practical video shooting andprofessional video editing/mixing capability.
  
• Ability to use AI-basedcreative and video-generation tools.
  
• Strong understanding of socialmedia platforms and Meta advertising.
  
• Good understanding of offlinebranding, printing, fabrication and installation processes.
  
• Strong vendor/agencycoordination and negotiation skills.
  
• Good planning, follow-up,execution and time-management skills.
  
• Proactive approach withownership for timely completion of activities.
  
• Strong communication andcoordination skills.
  
• Commercial awareness with focuson cost optimization and budget discipline.
  
• Ability to work independentlyas well as closely with a cross-functional team
  

PreferredTool/Knowledge:

• Premiere Pro / After Effects /CapCut or equivalent video tools
  
• Canva and AI-basedcreative/video platforms
  
• Meta Business Suite / AdsManager
  
• Basic analytics and reportingtool
  

Requirements

Experience :5 – 7 years of experience in Marketing or similar role

Preferred Candidate Location : Localcandidates within 30 kms from job location is preferred

Educational Qualification: MBA preferred; Graduatein any discipline; Commerce or Business Administration preferred