Marketing Manager

Network18; Dadri, Greater Noida, New Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Network18 is looking for an experienced Marketing Manager to lead branded content and integrated campaigns from strategy to execution in India. You will partner with sales, clients and agencies to translate brand needs into customized media solutions, while guiding creative ideation and end-to-end project delivery.

The role requires strong leadership, relationship skills with external partners, and a results-driven approach to managing multiple campaigns with timely delivery and KPI focus.

Qualifications

• Proven experience in marketing management, preferably in branded content or integrated marketing.
• Strong understanding of content strategy, campaign execution, and project management principles.
• Excellent leadership skills, with the ability to motivate and manage high-performing teams.
• Ability to develop and maintain strong relationships with external agencies, vendors, and partners.
• Strong analytical and problem-solving skills, with attention to detail and the ability to meet deadlines.
• Experience in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.

Responsibilities

• Strategic Solutioning & Client Engagement.
• Client Advisory: Partner with sales teams, clients, and agencies to decode brand requirements and architect customized media solutions to address the client’s marketing/communications/strategic goals.
• Creative Ideation: Develop and pitch high-impact concepts, including new-age content formats, impact shows, events, and strategic branded content initiatives.
• Sales Enablement: Produce presentations, AVs, microsites, and GTM packages with fast turnaround times to support revenue teams.
• End-to-End Project & Campaign Execution: Lead the lifecycle of branded content projects and marketing plans, ensuring high-quality outputs.
• Marketing Implementation: Lead and execute marketing plans for branded content projects, ensuring timely asset roll-out.
• Event & Activation Leadership: Coordinate with events teams for on-ground deliveries, including venue identification and production materials.

Skills

Marketing management

Content strategy

Campaign execution

Project management

Leadership

Agency/vendor relations

Analytical thinking

Job description

Key Responsibilties

Strategic Solutioning & Client Engagement

Client Advisory: Partner with sales teams, clients, and agencies to decode brand requirements and architect customized media solutions to address the client’s marketing/communications/strategic goals

Creative Ideation: Contribute to the development & pitching of high-impact concepts, including new-age content formats, impact shows, events, and strategic branded content initiatives.

Sales Enablement: Produce high-quality presentations, AVs, microsites, and GTM packages with a superlative Turnaround Time (TAT) to support the revenue teams

End-to-End Project & Campaign Execution Project Custodianship: Lead the end-to-end lifecycle of branded content projects and marketing plans, ensuring all deliverables—from digital assets to TV production elements—maintain the highest quality standards

Marketing Implementation: Lead & execute marketing plans for branded content projects, overseeing the deliverables and ensuring all assets are roll-out in a timely manner

Event & Activation Leadership: Work with the events team to for on-ground deliveries in your campaign, including venue identification and production of all related marketing materials

Workflow Management: Maintain a rigorous monthly activity calendar to track project milestones from initial brief to final delivery

Cross-Functional Coordination & Management Internal Synergy: Act as the central bridge between Sales, Editorial, Content, TV Production, and Finance to ensure project hygiene and seamless execution

External Agency Liaison: Manage relationships with creative, media, and digital agencies to drive campaign roll-outs that achieve specific KPIs

Integrated Communication: Oversee the implementation of internal and external communications to ensure all messaging is aligned with the desired project outcomes

Operational Excellence & Financial Stewardship P&L & Cost Control: Take full accountability for project P&L, managing budgets, and negotiating costs to maximize efficiency

Vendor Ecosystem Management: Identify, brief, and manage a diverse network of vendors and partners, ensuring high-quality delivery and quick turnaround times

Process Monitoring: Ensure all projects adhere to internal processes and compliance standards throughout the execution phase

Job Requirements :

• Proven experience in marketing management, preferably in branded content or integrated marketing.
• Strong understanding of content strategy, campaign execution, and project management principles.
• Excellent leadership skills, with the ability to motivate and manage high-performing teams.
• Ability to develop and maintain strong relationships with external agencies, vendors, and partners.
• Strong analytical and problem-solving skills, with attention to detail and the ability to meet deadlines.
• Experience in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.