Assistant Manager Franchise Development

Pepperfry; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Pepperfry in Mumbai is looking for a Franchise Development professional to expand the retailer's presence through new franchise studios across the region.

You will build a strong pipeline of partners, coordinate with internal teams for store setup, and drive local marketing to ensure successful openings while maintaining Pepperfry's brand standards.

Qualifications

• Experience: 3–5 years in franchise development or related fields.
• Graduate or MBA in Business/Marketing.
• Proven partner acquisition and relationship management.

Responsibilities

• Identify potential markets and evaluate opportunities for new franchise studios in the region.
• Build and manage a pipeline of prospective franchise partners.
• Lead end-to-end lead generation, partner evaluation, negotiation, and onboarding.
• Conduct market and competitor analysis on retail and franchise trends.
• Coordinate with Design, Projects, Legal, Marketing for store setup and documentation.
• Support partners through launch, ensuring Pepperfry brand and standards.
• Drive local marketing and activation for store openings.
• Maintain post-onboarding relationships for ongoing business success.

Skills

Excellent communication

Negotiation

Networking

Market analysis

Entrepreneurial mindset

Project management

Stakeholder coordination

Ownership & accountability

Education

Graduate or MBA in Business/Marketing

Job description

Key Responsibilities

• Identify potential markets and evaluate opportunities for new franchise studios across the assigned region.
• Build and manage a strong pipeline of prospective franchise partners.
• Manage the end-to-end process of lead generation, partner evaluation, negotiation, and onboarding.
• Conduct market and competitor analysis to stay informed about retail and franchise trends in the region.
• Coordinate with internal teams (Design, Projects, Legal, and Marketing) for documentation, layout approvals, and timely store setup.
• Support franchise partners through the launch process and ensure adherence to Pepperfry?s brand and operational standards.
• Drive local marketing and activation efforts for successful store openings.
• Maintain strong post-onboarding relationships with franchise partners to ensure continued business success.

Required Qualifications Experience:

• Experience : 3?5 years in franchise development, retail expansion, business development, or real estate sales (preferably in retail, lifestyle, or consumer brands).
• Education : Graduate or MBA in Business, Marketing, or a related field.
• Proven experience in partner acquisition and relationship management.

Required Skills:

• Excellent communication, negotiation, and networking skills.
• Strong understanding of market dynamics and competitor movements.
• Entrepreneurial mindset with ability to work independently and deliver results.
• Strong project management and coordination skills across multiple stakeholders.
• High ownership, agility, and passion for building scalable retail networks