Retail Development Manager

Kisankraft Machine Tools; Pune District, Ahmedabad District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

KisanKraft Limited invites applications for a Retail Development Manager to drive exclusive showroom/franchise-outlet development across a city. You will define the concept, develop strategy, promotions and business development activities, recruit franchisors, and grow the franchise network while tracking performance and market activation.

Based in the assigned city, you will lead local promotional campaigns, manage relationships with dealers and end-user channels, and ensure brand standards,

Qualifications

• Experience in rural retail and franchise channel management.
• Ability to drive showroom/franchise development and promotions.
• Strong track record of building dealer relationships and market activation.

Responsibilities

• Retail Sales Development - Showroom design, product mix and placement; drive footfall and revenue growth.
• Secondary Sales - Grow sales through city dealer network; improve stock turnover.
• Promotional & Market Activation - Plan local activities, farmer meets, demos, local advertising.
• Channel & Relationship Management - Build relationships with dealers and end users; ensure standards.
• Franchise Store Maintenance - Maintain brand standards, layout, signage and display.
• Product & Merchandising Compliance - Align outlets with product range and pricing; coordinate with supply chain.
• After Sales Service - Ensure service standards and spare parts availability; arrange training as needed.
• Market Intelligence - Gather local trends to steer franchise strategy.

Skills

Entrepreneurial mindset

Rural channel experience

Relationship building

Data-driven

Job description

About the Opportunity

KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

Role Purpose

The Retail Development Manager will define the concept, develop strategy, promotion and business development activities.

You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.

You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.

Key Responsibilities

• Retail Sales Development - Showroom design, product mix and placement, Drive footfall, conversion, and revenue growth at the franchise retail outlet.


• Secondary Sales - Drive secondary sales from the retail outlet and city dealer network into end-customer hands,Tracking and improving stock turnaround and channel offtake.


• Promotional & Market Activation - Plan and execute local promotional activities, Farmer meets, product demonstrations, in-outlet campaigns, local advertising, Tie-ups to build brand visibility and drive walk-ins.Digital marketing campaigns: convert leads generated into orders


• Channel & Relationship Management - Build and maintain relationships with primary and secondary dealers, End User channels e.g., nursery, agri-institutes and the farmers in the assigned city and surrounding catchment area, Ensure adherence to agreed retail and franchise standards, including preferred display of our products.Performance Tracking & Reporting Track outlet performance against sales target, and promotional-activity targets, Report regularly to the State/Zonal Sales Head.


• Franchise Store Maintenance Ensure the franchise outlet is maintained in line with KisanKraft's brand, display, hygiene, Ensure operational standards, including store layout, signage, product display, and upkeep.


• Product & Merchandising Compliance Ensure the franchise outlets reflect the agreed product range, merchandising, pricing, and service standards, Coordinate stock availability with the supply chain team.


• After Sales Service Ensure that franchise outlets have highest after-sale service standards, including spare part availability, trained mechanics. Arrange pre and post season service camps to increase customer satisfaction, and service revenue for dealers, Provide training for franchise and dealer mechanics, as needed at our regional offices or at factory.


• Market Intelligence Gather ground-level intelligence on competitor activity, farmer preferences, and local market trends to assess city-level sales and develop franchise strategy.

Key Attributes

• Entrepreneurial and rural channel/retail experience.


• Strong relationship-building and influencing skills.


• Data-oriented comfortable tracking sell-out, stock, and promotional-activity metrics.


• Self-starter, able to operate with a high degree of autonomy in a single-city market.