Campaign Manager

TVS Credit Services Ltd; Bengaluru; On-site; INR 900,000 - 1,800,000; Full time

Job summary

TVS Credit Services Ltd in Bengaluru seeks an experienced Digital Campaign Executive to drive CRM marketing initiatives. You will execute cross-channel campaigns via Netcore or equivalent platforms and collaborate with analytics to optimize audience targeting and delivery.

The role emphasizes campaign automation, journey-building, and performance reporting, with strong attention to detail and collaborative teamwork in a fast-paced environment.

Qualifications

• 3-7 years of experience in digital campaign execution or CRM marketing.
• Proficient with Netcore, WebEngage, MoEngage, SFMC or similar tools.
• Strong understanding of campaign automation, audience filters, and journey builders.
• Experience with Google Sheets, UTM tagging, and basic Excel formulas.
• Familiarity with APIs and webhook integration.

Responsibilities

• Execute daily, weekly, and monthly campaigns through Netcore or equivalent platforms.
• Manage multi-channel campaigns including SMS, WhatsApp, Email, App Push, RCS, and IVR.
• Set up campaign calendars, journeys, automation workflows, and trigger-based communications.
• Ensure accurate audience mapping, linking, and CTA tracking.
• Track performance and support A/B testing for creatives and timings.

Skills

Digital campaign execution

CRM marketing

Data-driven decision making

Attention to detail

Time management

Collaboration

Tools

Netcore

WebEngage

MoEngage

Salesforce Marketing Cloud

Google Sheets

UTM tagging

Excel formulas

APIs & webhooks

Job description

Key Responsibilities:

1. Campaign Execution & Management

• Execute daily, weekly, and monthly campaigns through Netcore or equivalent platforms.
• Manage multi-channel campaigns including SMS, WhatsApp, Email, App Push, RCS, and IVR.
• Set up campaign calendars journeys, automation workflows, and trigger-based communications.
• Ensure accurate audience mapping, creative linking, and CTA tracking.

2. Segmentation & Targeting

• Work with analytics and business teams to identify the right audience cohorts.
• Upload and validate base files, ensure deduplication, and correct tagging of leads/customers.
• Apply personalization variables, offer codes, and dynamic content logic as required.

3. Quality Control & Testing

• Conduct pre-send testing across all devices and channels.
• Validate campaign links, UTM parameters, message formatting, and delivery configurations.
• Maintain campaign QA checklist before final execution.

4. Performance Reporting & Optimization

• Track campaign delivery, CTR, conversions, and drop-offs.
• Prepare daily/weekly performance reports and highlight improvement areas.
• Support A/B testing initiatives for creatives, subject lines, and timings.

Required Skills & Experience:

• Experience: 3-7 years in digital campaign execution / CRM marketing
• Tools Exposure: Netcore, WebEngage, MoEngage, Salesforce Marketing Cloud, or similar tools
• Technical Know-how:
  • Understanding of campaign automation, audience filters, and journey builders
  • Working knowledge of Google Sheets, UTM tagging, and basic Excel formulas
  • Familiarity with APIs, webhook integration, and DLT templates (preferred)
• Soft Skills: Strong attention to detail, data orientation, time management, and collaboration