Assistant Brand Manager

Encompass; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Encompass is seeking a culture-curious, highly organized brand activation partner to turn ideas into action. You’ll work closely with Brand Managers & Business Leaders across campaigns, content, social, influencers, shoots, launches and retail, gaining hands-on exposure to the full brand journey—from idea to execution to consumer insights.

You’ll own campaigns and launches: turning briefs into creative briefs, planning timelines, coordinating across creative, design, operations and retail, and

Responsibilities

• Turn campaign briefs into creative briefs, timelines and execution plans.
• Own the content calendar: planning, approvals, scheduling and follow-through.
• Drive launch readiness for new collections and shop-in-shop openings, ensuring assets, collateral and operational requirements are in place.
• Coordinate across creative, design, operations and retail teams to keep launches moving.
• Spot and solve execution gaps before they become last-minute problems.
• Manage day-to-day content across Instagram, Pinterest, YouTube and WhatsApp Community.
• Engage with the community through DMs/comments while maintaining the brand voice.
• Own influencer execution from briefing → coordination → deliverables → reporting.
• Coordinate shoots end-to-end — schedules, vendors, shot lists and on-ground execution.
• Keep the brand's asset library and content ecosystem organized and up to date.
• Coordinate creative requirements across marketing, design and retail.
• Manage brand content across DTC, Amazon, Flipkart, Myntra, Tata CLiQ and offline touchpoints.
• Conduct regular brand-consistency checks across digital and physical channels.
• Support VM and retail-partner execution as the brand expands offline.
• Track social, campaign and influencer performance and turn numbers into actionable takeaways.
• Monitor competitors, trends and consumer behaviour to keep the brand culturally relevant.
• Support consumer research, surveys and fieldwork.
• Maintain live trackers and dashboards so the team always knows what's happening, what's next and what's at risk.

Job description

About The Role

If you’re culture curious, highly organized and love turning ideas into action, this role puts you at the centre of how a modern brand gets built.

If you’re culture curious, highly organized and love turning ideas into action, this role puts you at the centre of how a modern brand gets built. You’ll work closely with the Brand Managers & Business Leaders across campaigns, content, social, influencers, shoots, launches and retail, getting hands‑on exposure to the full brand journey — from idea → execution → consumer → insights.

What You’ll Do1. Campaigns & Launches

• Turn campaign briefs into creative briefs, timelines and execution plans.
• Own the content calendar: planning, approvals, scheduling and follow-through.
• Drive launch readiness for new collections and shop-in-shop openings, ensuring assets, collateral and operational requirements are in place.
• Coordinate across creative, design, operations and retail teams to keep launches moving.
• Spot and solve execution gaps before they become last‑minute problems.
• Social, Content & Influencers
• Manage day-to-day content across Instagram, Pinterest, YouTube and WhatsApp Community.
• Engage with the community through DMs/comments while maintaining the brand voice.
• Own influencer execution from briefing → coordination → deliverables → reporting.
• Coordinate shoots end-to-end — schedules, vendors, shot lists and on-ground execution.
• Brand & Retail Execution
• Keep the brand's asset library and content ecosystem organized and up to date.
• Coordinate creative requirements across marketing, design and retail.
• Manage brand content across DTC, Amazon, Flipkart, Myntra, Tata CLiQ and offline touchpoints.
• Conduct regular brand‑consistency checks across digital and physical channels.
• Support VM and retail‑partner execution as the brand expands offline.
• Insights & Growth
• Track social, campaign and influencer performance and turn numbers into actionable takeaways.
• Monitor competitors, trends and consumer behaviour to keep the brand culturally relevant.
• Support consumer research, surveys and fieldwork.
• Maintain live trackers and dashboards so the team always knows what's happening, what's next and what's at risk.

Who You Are

• You understand social, trends and what makes people stop scrolling.
• You enjoy moving between creative work, spreadsheets, shoots and retail.
• You can juggle multiple projects without dropping the ball.
• You don't wait to be told there’s a problem, you spot it early.
• You care about getting the last 10% right.
• You like understanding why something worked, not just whether it did.
• You thrive working with creative, business and external partners.

Why This Role?

You’ll get hands‑on exposure to how a consumer brand is built, launched and scaled across digital, creators, content and retail.

If you want to build things, learn fast and see your work out in the real world, this is your seat at the table.

Skills: marketing activation,social media,brand activation,briefs,launches,brand awareness,digital activation,campaigns