Assistant Brand Manager Marketing

Andamen; Gurugram District; On-site; INR 800,000 - 1,300,000; Full time

Job summary

Andamen, India’s leading men’s bridge-to-luxury DTC fashion brand, is hiring an Assistant Brand Manager in Haryana. You will shape how Andamen shows up across campaigns, content, social media, marketplaces, creators and customer communication.

The role combines creative thinking with rigorous execution, reporting to the AVP – Brand Marketing, and requires strong brand instinct, ownership, and cross-functional collaboration in a fast-paced growth phase.

Qualifications

• 3-5 years of experience in brand marketing in fashion/lifestyle
• Strong understanding of D2C and marketplace ecosystems and performance metrics
• Excellent brand storytelling, tone of voice and messaging development
• Experience in community building, CRM, retention marketing
• Demonstrated ability to drive cross-functional alignment and manage budgets

Responsibilities

• Plan and manage the brand calendar including launches and campaigns across channels
• Refine brand positioning and storytelling with creative teams
• Own brand experience across fashion marketplaces ensuring consistent tone and imagery
• Oversee asset production including photography and video content
• Drive social media strategy, reach, engagement, and shareability
• Lead creator partnerships, influencer programs and collaborations
• Monitor and optimize the brand marketing budget
• Build retention and loyalty programs in collaboration with growth teams
• Conduct market research to benchmark campaigns and identify opportunities
• Coordinate with Channel, Product, Merchandising and CX for unified launches

Skills

Brand marketing

D2C & marketplace ecosystems

Content-led growth

CRM & retention marketing

Cross-functional collaboration

Job description

Andamen is India’s leading men’s bridge-to-luxury DTC fashion brand, known for our timeless designs, premium craftsmanship, and commitment to delivering an exceptional customer experience. Launched in 2016, we have over three lakh customers, and operate in six product categories and 6 digital distribution channels.

Andamen is part of the Impulse Group, one of India’s leading fashion supply chain companies.

Impulse provides comprehensive design-to-delivery supply chain services to global fashion brands and retailers including ASOS, SuperDry, Next, Paul Smith, Shinsegae (Samsung Group), Walmart, Amazon, Myntra. Its product categories include apparel, accessories, footwear, leather garments, home furnishings, costume jewellery and hard goods. Founded in 1982, Impulse has over 400 employeesacross India, Bangladesh, UK, Korea, USA, Canada.

https://www.andamen.com/about-us

As Assistant Brand Manager, you will help shape how Andamen shows up in the world, across campaigns, content, social media, marketplaces, creators, collaborations and customer communication.

This is abroad brand-building role that combines creative thinking with rigorous execution.You will work closely with the AVP – Brand Marketing and our Creative, Growth, Product and Revenue teams to translate Andamen’s positioning into compelling ideas and consistently bring them to life across every customer touchpoint.

We’re looking forsomeone with strong brand instinct and taste, but equally strong ownership and execution.Someone who can move comfortably between developing a campaign idea, managing a shoot, analysing performance, working with creators and driving a complex launch across multiple teams.

Your responsibilities:

• Brand calendar:plan and manage the marketing calendar, all product launches and marketing campaigns. Orchestrate their achievement across allstakeholders (internal + external) with end to end drive, ownership and effective relationship management.
• Brand positioning:contribute towards continuously refining our positioning and storytelling. Work closely with the Creative teams on campaign strategies and performance reviews. Drive programs that embed the brand’s positioning and values consistently across touchpoints.
• Brand experience:own and manage the brand experience across all fashion marketplaces (Myntra, Ajio, TataCliq, etc.) ensuring consistency of tone, imagery, and messaging.
• Asset production:manage theinternal and externalproduction of allocated assets and campaigns including their photography, videography and content.
• Social media:drivestrategy and execution, scaling reach, engagement, and shareability while maintaining aesthetic and tonal excellence.
• Community:drive the brand’s cultural presence through creator partnerships, influencer programs, and brand collaborations.
• Marketing budget:assist inmonitoring and optimizing the brand marketing budget.
• CRM:build and scale retention, loyalty and referral programs closely with the growth marketing teams, in sync with business goals.
• Research & benchmarking:conduct market research and analysis to benchmark campaigns, positioning strategies, and identify media, influencer and celebrity interactions and collaborations.
• Stakeholders:partner cross-functionally with Channel, Product, Merchandising, and CX to drive unified marketing calendars and launches.

The role reports to the AVP, Brand Marketing

What we’re looking for:

• 3-5 years of experience in brand marketingin the fashion/ lifestyle industry. Preference for candidates with menswear experience.
• Deep understanding of D2C and marketplace ecosystems, digital performance metrics, and content-led growth.
• Strong grasp ofbrand positioning, storytelling, and tone of voice development; able to translate philosophy into everyday execution.
• Experience incommunity building, CRM, and retention marketing,turning customers into brand advocates.
• Demonstrated ability to drivecross-functional alignmentand manage creative, media, or content budgets.
• Analytical yet creative:comfortable interpreting data while shaping emotionally resonant creative direction.
• Excellent communication, leadership, and presentation skills withan instinct for taste and precision.
• Highly goal-oriented, with strong execution, ownership, and project management skills.
• Build a generational Indian brand.Join a company redefining what it means to beWorld-Class, Indian at Heart, creating a new language for modern Indian luxury. Get an opportunity to help shape the brand during its rapid growth phase.
• Get real ownership early.Own meaningful campaigns and initiatives from idea to execution, with the autonomy to make decisions, experiment and see the impact of your work.
• Work closely with experienced leaders.Learn directly from senior leadership and the founders, with high exposure to the thinking behind brand, product and business decisions.
• Develop both creative and commercial depth.Build the rare combination of brand instinct, consumer understanding, analytical thinking and execution discipline that prepares you for larger brand leadership roles.
• Thrive in a culture of innovation and ownership.A fast-paced, collaborative environment focused on results, with freedom to experiment, create, and lead.
• Grow with rewards that scale with impact.Competitive compensation with performance-linked incentives (PLIs) tied to business and brand milestones.