Senior Brand Manager

Ramraj Cotton; Tiruppur; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ramraj Cotton in Tiruppur, India, seeks a Brand Strategy lead to shape the brand vision, positioning, and growth roadmap across Pan-India markets. You will translate consumer insights into differentiated brand strategies and messaging frameworks to strengthen awareness and loyalty.

You will oversee integrated campaigns (ATL/BTL/digital/retail), manage end-to-end execution, and collaborate with internal teams and external agencies to ensure consistent brand expression across touchpoints, driving

Qualifications

• Experience in brand strategy and marketing planning.
• Ability to translate consumer insights into actionable brand campaigns.
• Strong collaboration with sales, merchandising, and supply chain teams.

Responsibilities

• Lead development and refinement of brand vision, positioning, and growth roadmap for Pan-India audiences.
• Translate consumer insights and market trends into differentiated brand strategies.
• Define brand architecture, messaging frameworks, and communication models.

Skills

Brand strategy

Campaign management

Market research

Cross-functional collaboration

Budget management

ROI analysis

Job description

Key Responsibilities

Brand Strategy & Planning

• Lead the development and refinement of the brand vision, positioning, and long-term growth roadmap aligned with business objectives.
• Translate consumer insights and market trends into differentiated brand strategies that drive awareness, preference, and loyalty.
• Define brand architecture, messaging frameworks, and communication models tailored for Pan-India audiences.

Marketing & Campaign Execution

• Conceptualize and execute integrated marketing campaigns (ATL/BTL/digital/retail) that enhance brand visibility and resonate with target consumers.
• Manage brand campaigns end-to-end from creative brief to delivery and measurement.
• Partner with external agencies and internal teams (creative, media, digital, PR) to ensure consistent brand expression across all touchpoints.

Consumer & Market Insights

• Conduct regular market, competitor, and consumer research to identify growth opportunities and emerging trends.
• Leverage data analytics to monitor brand health metrics awareness, penetration, consideration, loyalty and recommend actions to improve performance.

Product & Portfolio Management

• Collaborate with Product, Merchandise, and Supply Chain teams on new product development, launches, and portfolio optimization.
• Own product positioning, pricing support, insights, and product communication alignment with brand strategy.

Cross-Functional Collaboration

• Work closely with Sales, Trade Marketing, Distribution, E-commerce, Finance, and Operations teams to ensure strong in-market execution and efficiency.
• Support GTM plans, channel strategies, and promotional effectiveness.

Performance Tracking & Budgeting

• Develop and manage brand marketing budgets; drive ROI-oriented planning and tracking.
• Present performance insights, key learnings, and optimization plans to senior leadership.

Skills & Attributes

• Strategic thinker with a balance of creativity and analytical rigour.
• Deep understanding of Indian consumers, regional nuances, and retail ecosystems.
• Ability to lead multiple projects, prioritize effectively, and meet deadlines.
• Comfortable working in a dynamic, fast-paced environment.