Brand Manager

Walkaroo International Private Limited; Coimbatore District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Walkaroo International Private Limited in India seeks an experienced Brand Manager to own the annual brand, communications, and marketing plans aligned with product launches and festive calendars. You will drive masterbrand positioning, identity, tone, and guidelines across all touchpoints, leading campaigns across TV, digital, retail, and events.

The role requires 7–11 years in brand management/marketing within FMCG or D2C, with a data-driven, hands-on approach to ATL, digital, and retail

Qualifications

• 7–11 years of experience in Brand Management/Marketing with strong consumer brand-building experience.
• Experience in FMCG, Footwear, Apparel, Lifestyle, Consumer Durables or D2C.
• Proven end-to-end ownership of national/multi-region brand campaigns.
• Strong expertise in ATL, Digital, Performance, Social and Retail/BTL marketing.
• Experience managing creative/media agencies and collaborating with Sales & Product teams.
• Data-driven mindset with strong consumer research, brand-health, Excel and PowerPoint skills.
• MBA / PGDM / Post-Graduate in Marketing from a reputed institute.
• Hindi proficiency for North/Central markets; additional Indian language is a plus.
• Experience in celebrity/ambassador-led campaigns and large-scale festive marketing.

Responsibilities

• Develop and own the annual brand, communication and marketing plan aligned with launches and trends.
• Own masterbrand positioning, identity, tone, messaging and brand guidelines.
• Lead integrated campaigns across TV, print, digital, social, retail, events and BTL.
• Manage creative, media and production agencies and the marketing calendar.
• Drive digital, social, influencer, performance and ecommerce marketing with teams.
• Partner with Sales and Trade Marketing to drive brand pull and sell-through.
• Lead brand-building initiatives across North, West and East India.
• Plan and execute brand activations, launch events and consumer engagement.
• Track campaign ROI, brand health, consumer insights and category trends; provide recommendations.
• Collaborate with Product, Sales, Content, PR, Design and others on consumer-led opportunities.

Skills

Brand management

Marketing

Consumer insights

ATL marketing

Digital marketing

Social media marketing

Retail/BTL marketing

FMCG industry knowledge

D2C / E-commerce

MS Excel

MS PowerPoint

Hindi proficiency

Education

MBA / PGDM / Post-Graduate in Marketing

Job description

• Develop and own the annual brand, communication and marketing plan, aligned with product launches, trends and festive calendars.
• Own masterbrand positioning, identity, tone, messaging and brand guidelines across all consumer touchpoints.
• Lead integrated campaigns across TV, print, digital, social, retail, events and BTL.
• Manage creative, media and production agencies and the end-to-end marketing calendar.
• Drive digital, social, influencer, performance and e-commerce marketing in coordination with internal and external teams.
• Partner with Sales and Trade Marketing to drive brand pull and sell-through across General Trade, Modern Trade and E-commerce.
• Lead brand-building initiatives across North, West and East India.
• Plan and execute brand activations, launch events and consumer engagement programmes.
• Track campaign ROI, brand health, consumer insights and category trends, providing actionable recommendations.
• Collaborate with Product, Sales, Content, PR, Design and other stakeholders on consumer-led opportunities.

Requirements

• 7–11 years of experience in Brand Management/Marketing with strong consumer brand-building experience.
• Experience in FMCG, Footwear, Apparel, Lifestyle, Consumer Durables or D2C.
• Proven end-to-end ownership of national/multi-region brand campaigns.
• Strong expertise in ATL, Digital, Performance, Social and Retail/BTL marketing.
• Experience managing creative/media agencies and collaborating with Sales & Product teams.
• Data-driven mindset with strong consumer research, brand-health, Excel and PowerPoint skills.
• MBA / PGDM / Post-Graduate in Marketing from a reputed institute.
• Hindi proficiency for North/Central markets; additional Indian language is a plus.
• Experience in celebrity/ambassador-led campaigns and large-scale festive marketing.