ASM/ Sr Sales engineer Chennai

Winoa Abrasives India; Chennai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Winoa Abrasives India is seeking a Sales Engineer/Area Sales Manager to drive business development in steel abrasives across Tamil Nadu and neighboring regions. The role links customers with WA systems, focusing on key accounts, technical sales, and value-based selling.

The candidate will manage the portfolio, respond to quotes, and ensure customer satisfaction while coordinating with SCM and Accounts for delivery and credit management. Willingness to travel is required.

Qualifications

• BE in Mechanical / Metallurgy / Industrial with 3–5 years techno-commercial field sales experience in Industrial Consumables.
• Operational experience in industrial sales with technical and application sales approach.
• Candidate should be based in Chennai and willing to travel across Tamil Nadu, Kerala & Puducherry; own two-wheeler required.

Responsibilities

• Develop and manage a customer portfolio aligned with market objectives in steel abrasives and SPS.
• Drive segment-focused sales and business development in applications like shot peening and surface preparation, especially in automotive.
• Manage existing customers, generate new inquiries, prepare quotes, convert quotes to orders, provide application support and promote the brand.

Skills

Technical sales

Customer relationship management

Negotiation skills

English fluency

Education

BE (Mechanical / Metallurgy / Industrial)

Tools

MS Office Suite (Word, Excel, PowerPoint)

ERP systems

Job description

The Sales Engineer or Area Sales Manager is the link between the Company and its customers. He is responsible for development of all activities related to business development , new customer & new market, key account development & management , techno-commercial initiative, bringing value approach to customer & company through Technical Sales Approach which would incl. checking & working on customer shot blasting machine under WA System. He is responsible for the Winoa sales and customers satisfaction on a segment (customer & geography). He implements the Winoa group sales strategy, according to objectives set up with the National Sales Head.

Mission

• Develop and manage a customer portfolio in line with the market or company objectives in his area, in steel abrasives ( high carbon steel shots, steel grits, & premium Mixes) and SPS : Specialty product such as stainless steel shots & grits, conditioned cut wire & W Care : Technical Services Selling, Tools & Technology such as WA Clean , Spare parts , Complimentary Product
• Focus on segmented sales & business development in application such as de- sanding , de-scaling, shot Peening, surface preparation in Shot Blasting application specially in Automotive such as Foundry & Forging, in surface Preparation such as bright bar, rebar coating, wind mill , Pipe coating , Steel Fabrication & structure, Shipbuilding and many others.
• Focus on all work related to existing customer retention , new enquiry generation, timely submission of quote , offering product in line with application, converting quote into order, application support , brand building & sales promotion, image building exercise, market research & analysis incl. competitor information etc

Position Dimensions (Scope)

• Hierarchal Reporting to Sales Head
• Functional Reporting to Zonal Sales Manager
• Customer care, Customer visits, Prospecting Account plans, including forecasts
• Commercial results: Atleast 50% quote converted into order, sales revenue and contribution margin
• Customer Complaint management
• Credit management and Cash collection
• Ensure that customer data, record, information , history , market information is maintained & recorded in system
• Close working association with SCM team for customer order compliance , on time delivery ,maintaining minimum inventory levels and also with accounts team for debtors/outstanding control
• All internal planning & reports such as (weekly planning & planning calendars , daily, weekly, monthly reports/Customer visit report/TER machine within 48 Hrs) is timely submitted to management/customer

Contacts

• Internal— All level of management in India & Global headquarter, Product Application team , SCM team, Accounts team
• External— Customers at all levels in user group, purchasing group & management level

Other

• Keen to join business which requires a high flexibility at work and a pragmatic & solution-oriented mindset.

• Frequent travel ( atleast 2 week to outside from base location-18 days at customer site ) in a month in

specially Interior Industrial sites in country side & small cities through local means for proactive technical & commercial initiative. Extra hours may be required to meet customer requirements

• High telephone volume, hectic pace, the customers, expectations of quick & accurate answers
• Must deal with constant deadlines & changing priorities , Ability of taking quick decisions within Company guidelines
• Keep updated management on all development related to customer & market on time

Preferred candidate profile

Candidate Profile (Technical, Experience, Requirement )

• Education & Experience: Technical background BE (Pref Mech or Metallurgy or Industrial ) with 3-5 years of techno - commercial experience in direct customer sales in Industrial Consumable
• Ideally having operational experience in industrial Sales with Technical & Application Sales Approach
• Position Base Location : Chennai, Tamil Nadu . Candidate required to be operating from residence in Chennai. Territory : Tamil Nadu, Kerela & Puducherry. Candidate Should have own 2 wheeler with valid driving license – must be used to travel to customer & different agencies on own vehicle
• Prepared to work on hand & analyse customer machine in shot blasting appl. in shop floor under difficult environment.

Soft Skills

• English fluent, in addition to local language
• Comfortable with Microsoft Office Suite and collaborative tools such as word, excel, PP , ERP, MS Packages
• Team worker, reliable, good communicator,
• Honesty and integrity, Rigorous,
• Autonomous and curious, analytical and pedagogical skills
• Excellent presentation and communication skills (both written and spoken)
• Collaborative style, enjoys being part of a team
• Respect values: Business code of conduct and Group compliance Policies
• Autonomous, good ability to structure and organize. Ability to analyse, synthesize and to handle complex situations.
• Motivated and positive, he conveys trustful and professional image towards customers.
• Care for customers satisfaction
• Communication skills (verbal / nonverbal) and active listener: ability to collect relevant information, build strong relationship
• Negotiation skills (including with professional buyers)

Winoa provide an exciting opportunity to shape & drive the sales management in rapidly growing automotive & surface preparation market in highly global atmosphere. Somebody who is passionate about technical sales & business development in Industrial environment and possess leadership capabilities with background in Industrial product & automotive components is having perfect opportunity to become an integral part of Company which would also consist of a tech & training centreone of its first kind in the country Role & responsibilities