ASM Mumbai

PeopleStrong; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dharampal Satyapal Foods Limited is seeking a senior-level sales professional to drive business growth and market execution in the designated territory. The role focuses on maximizing distribution, enabling outlets, and leading field sales teams to achieve revenue targets.

Ideal candidates will have 10–14 years of experience in sales, strong channel management skills, and a proven track record in launching new products and improving market reach.

Qualifications

• Graduation is a basic educational requirement.

Responsibilities

• Grow business and execute market strategies in the assigned territory.
• Drive primary and secondary sales targets for the area.
• Improve outlet productivity and distribution coverage across channels.
• Monitor territory performance and implement corrective actions.
• Lead and develop Sales Officers and field teams.
• Coordinate New Product Launches (NPDs) as per guidelines.
• Maintain relationships with distributors, sub-distributors, and retailers.

Skills

Graduation

Job description

• India

Posted On 06 Oct 2026

End Date 05 Nov 2026

Required Experience 10 - 14 years

Basic Section

No. Of Openings 1

Organisational

Cadre M3

Band 11

Group DS Group

SBU Dharampal Satyapal Foods Limited

Unit DHARAMPAL SATYAPAL FOODS LIMITED, [HO]-6V

Unit Type Office

Department SALES

Function SALES [RETAIL]

Country India

State MAHARASHTRA

City Category A

Skills

Skill

Graduation

Education

Working Language

Hindi

Job Description

• ? Business Growth & Market Execution
• ? Drive secondary and primary sales targets for the assigned area.
• ? Drive productivity parameters such as LSPC, UBO, and Drop size to improve call quality and outlet value.
• ? Monitor daily, weekly, and monthly performance of territories and take corrective actions where required.
• ? Distribution & Market Expansion
• ? Strengthen numeric & weighted distribution across channels to improve market reach & depth.
• ? Ensure effective route planning, coverage efficiency, & outlet productivity across territories.
• ? Drive continuous improvement in outlet activation and market execution standards.
• ? Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.
• ? Lead and execute New Product Launches (NPDs) across the area as per company guidelines.
• ? Ensure timely availability, distribution, visibility, and off-take of new products.
• ? Optimize product wise GTM & RTM strategies
• ? Track post-launch performance and share structured market insights with the leadership team.
• ? People Leadership & Team Stability
• ? Lead, coach, and develop Sales Officers and off-roll field sales teams (IWS/PSR/RSP).
• ? Drive Sales Officer stability through effective engagement, performance management, and capability building.
• ? Build a high-performance culture through motivation, regular reviews, joint working, & on-the-job coaching.
• ? Manage C&F, SS, distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

Classification | Restricted

• ? Oversee closing stock management across distributors, and sub-stockists.
• ? Ensure healthy inventory levels, stock rotation, and control of damages and expiries.
• ? Able to scout and on-board new distributor in the assigned area.
• ? Ensure stability and continuity of RDS across territories in the assigned area.
• ? Conduct structured periodic reviews of distributor’s performance and infrastructure.
• ? Ensure accurate, timely submission and closure of distributor claims in line with company processes
• ? Ensure adherence to sales processes, systems, and compliance requirements.
• ? Review MIS, distributor performance reports, and area-level dashboards regularly.
• ? Track competitor activity, pricing, schemes, and visibility initiatives and share actionable insight