Sales officer - Guj - Ahemdabad

PeopleStrong; India; On-site; INR 300,000 - 600,000; Full time

Job summary

Dharampal Satyapal Foods Limited is seeking a Sales professional to drive growth and market execution in the assigned territory. You will own sales targets, expand distribution, and ensure product availability and visibility at retail outlets.

Experience in sales within the FMCG sector is preferred. The role involves coordinating with ASMs/RSMs, launching new products, and managing distributor relationships to ensure efficient coverage and timely reporting.

Qualifications

• Graduation is required for this role.
• 2–8 years of sales experience is preferred.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in assigned territory.
• New Product Launches & Brand Activation
• Planning and appropriate placement of NPDs in line with company launch guidelines.
• Educate and create awareness about NPD Launches in the market.
• Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• Track post-launch performance and provide structured market feedback to ASMs/RSMs.
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• Handling distributor/retailer/wholesaler’s queries and complains.
• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.
• Review secondary offtake, inventory levels, and market productivity on a regular basis.
• Manage damages and expiries through proactive stock rotation and timely corrective actions.
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.
• Track competitor activity, pricing, schemes, and visibility initiatives.
• Provide structured market feedback and insights to the reporting manager.
• Ensure timely and accurate reporting through company salesforce automation apps.

Education

Graduation

Job description

• India

Posted On 04 Oct 2026

End Date 03 Nov 2026

Required Experience 2 - 8 years

Basic Section

No. Of Openings 1

Cadre O2

Band 16

Organisational

Group DS Group

SBU Dharampal Satyapal Foods Limited

Unit DHARAMPAL SATYAPAL FOODS LIMITED, [HO]-6V

Unit Type Office

Department SALES

Function SALES [RETAIL]

Country India

State GUJARAT

City Category B

Skills

Skill

Graduation

Education

Working Language

Hindi

Job Description

Business Growth & Market Execution

• Own and deliver secondary sales targets for the assigned territory.


• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.


• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.


• Ensure product availability, visibility and range selling at retail outlets.


• Educate and execute trade schemes, promotions of existing products in assigned territory.


• New Product Launches & Brand Activation


• Planning and appropriate placement of NPDs in line with company launch guidelines.


• Educate and create awareness about NPD Launches in the market.


• Ensure timely availability, effective distribution, visibility, and off-take of new launches.


• Track post-launch performance and provide structured market feedback to ASMs/RSMs.


• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.


• Handling distributor/retailer/wholesaler’s queries and complains.


• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.


• Review secondary offtake, inventory levels, and market productivity on a regular basis.


• Manage damages and expiries through proactive stock rotation and timely corrective actions.


• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.


• Track competitor activity, pricing, schemes, and visibility initiatives.


• Provide structured market feedback and insights to the reporting manager.


• Ensure timely and accurate reporting through company salesforce automation apps.