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DS Group in Latur, Maharashtra is seeking a Sales Officer to drive growth and market coverage in the assigned territory. You will focus on increasing secondary sales, optimizing distribution, and ensuring product availability at retail outlets.
The role involves educating trade, promoting promotions, managing distributor/retailer relationships, and delivering key KPIs. You will also support new product launches and provide market feedback.
Job Responsibilities
? Business Growth & Market Execution
? Own and deliver secondary sales targets for the assigned territory.
? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
? Ensure product availability, visibility and range selling at retail outlets.
? Educate and execute trade schemes, promotions of existing products in assigned territory.
? New Product Launches & Brand Activation
? Planning and appropriate placement of NPDs in line with company launch guidelines.
? Educate and create awareness about NPD Launches in the market.
? Ensure timely availability, effective distribution, visibility, and off-take of new launches.
? Track post-launch performance and provide structured market feedback to ASMs/RSMs.
? Distributor & Channel Management
? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock
rotation, and order execution.
? Handling distributor/retailer/wholesaler’s queries and complains.
? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS
and PSR.
? Review secondary offtake, inventory levels, and market productivity on a regular basis.
? Manage damages and expiries through proactive stock rotation and timely corrective
? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.
? Market Intelligence & Reporting
? Track competitor activity, pricing, schemes, and visibility initiatives.
? Provide structured market feedback and insights to the reporting manager.
? Ensure timely and accurate reporting through company salesforce automation apps.
Skills: Sales Apply to Job