Sales officer - Null Bazar (Mumbai)

Dharampal Satyapal Group (DS Group); Mumbai; On-site; INR 350,000 - 520,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) in Mumbai is seeking a Sales Officer with 2 years FMCG/General Trade experience to drive growth in the assigned territory. The role focuses on strengthening distribution, improving product visibility, and achieving targets in a fast-moving consumer goods environment.

You will own and deliver secondary sales targets, expand numeric and weighted distribution, ensure product availability at retail outlets, and educate trade on promotions and schemes to drive

Qualifications

• 2 years of required experience in FMCG/General Trade.
• Experience in achieving secondary sales targets and market coverage.

Responsibilities

• Own and deliver secondary sales targets for the territory.
• Drive expansion of distribution and market penetration.
• Ensure execution of key sales KPIs and product availability at retail outlets.
• Educate and execute trade schemes and promotions.

Skills

FMCG Sales

Channel Management

Job description

Sales Officer -

Required Exp -2 Years with FMCG / General Trade

Work Location - Null Bazar

Job Description

Business Growth & Market Execution

• ? Own and deliver secondary sales targets for the assigned territory.
• ? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• ? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• ? Ensure product availability, visibility and range selling at retail outlets.
• ? Educate and execute trade schemes, promotions of existing products in assigned territory.

New Product Launches & Brand Activation

• ? Planning and appropriate placement of NPDs in line with company launch guidelines.
• ? Educate and create awareness about NPD Launches in the market.
• ? Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• ? Track post-launch performance and provide structured market feedback to ASMs/RSMs.

Distributor & Channel Management

• ? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• ? Handling distributor/retailer/wholesaler’s queries and complains.
• ? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.
• ? Review secondary offtake, inventory levels, and market productivity on a regular basis.
• ? Manage damages and expiries through proactive stock rotation and timely corrective actions.
• ? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

Market Intelligence & Reporting

• ? Track competitor activity, pricing, schemes, and visibility initiatives.
• ? Provide structured market feedback and insights to the reporting manager.
• ? Ensure timely and accurate reporting through company salesforce automation apps.