Area Sales Manager - Mumbai

Dharampal Satyapal Group (DS Group); Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) invites an Area Sales Manager to lead end-to-end sales in Mumbai, drive distribution expansion and ensure product availability across channels.

You will mentor Sales Officers and optimize route planning, monitor performance, and implement NPD launches to sustain growth in the region.

A 10+ year background in sales and distribution is expected, with strong leadership and process discipline to align with DS Group growth objectives.

Qualifications

• Graduate or postgraduate degree required.
• 10+ years of experience in Sales & Distribution.
• Strong leadership and stakeholder management skills.

Responsibilities

• Drive secondary and primary sales targets for the assigned area.
• Strengthen numeric & weighted distribution across channels to improve reach.
• Lead and execute New Product Launches (NPDs) and ensure product visibility.
• Coach Sales Officers and field teams to sustain high performance.
• Manage distributor relationships and inventory to ensure stock availability.

Skills

Sales leadership

Distribution management

New product launches

Market expansion

Education

Graduate/Post Graduate

Job description

Area Sales Manager (ASM)

Function: Sales

Job Location: Mumbai

Job Purpose

The Area Sales Manager is responsible for end-to-end business performance of the assigned area, driving sustainable growth through strong secondary and primary sales achievement, distribution expansion, new product execution, and effective people leadership. The role demands strategic control, operational discipline, and team stability to deliver consistent market performance in line with DSFL’s growth objectives.

Job Responsibilities

Business Growth & Market Execution

• Drive secondary and primary sales targets for the assigned area.
• Drive productivity parameters such as LSPC, UBO, and Drop size to improve call quality and outlet value.
• Monitor daily, weekly, and monthly performance of territories and take corrective actions where required.

Distribution & Market Expansion

• Strengthen numeric & weighted distribution across channels to improve market reach & depth.
• Ensure effective route planning, coverage efficiency, & outlet productivity across territories.
• Drive continuous improvement in outlet activation and market execution standards.
• Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.

New Product Development (NPD) & Launch Excellence

• Lead and execute New Product Launches (NPDs) across the area as per company guidelines.
• Ensure timely availability, distribution, visibility, and off-take of new products.
• Optimize product wise GTM & RTM strategies
• Track post-launch performance and share structured market insights with the leadership team.

People Leadership & Team Stability

• Lead, coach, and develop Sales Officers and off-roll field sales teams (IWS/PSR/RSP).
• Drive Sales Officer stability through effective engagement, performance management, and capability building.
• Build a high-performance culture through motivation, regular reviews, joint working, & on-the-job coaching.
• Manage C&F, SS, distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

Distributor & Inventory Management

• Oversee closing stock management across distributors, and sub-stockists.
• Ensure healthy inventory levels, stock rotation, and control of damages and expiries.
• Able to scout and on-board new distributor in the assigned area.
• Ensure stability and continuity of RDS across territories in the assigned area.
• Conduct structured periodic reviews of distributor's performance and infrastructure.
• Ensure accurate, timely submission and closure of distributor claims in line with company processes

Governance, Reporting & Market Intelligence

• Ensure adherence to sales processes, systems, and compliance requirements.
• Review MIS, distributor performance reports, and area-level dashboards regularly.
• Track competitor activity, pricing, schemes, and visibility initiatives and share actionable insights.

Education Qualifications:

• Graduate/ Post Graduate
• Work Experience: 10+ Years of Experience in Sales & Distribution