Area Sales Officer

Tech Sales Jobs; West Bengal; On-site; INR 300,000 - 600,000; Full time

Job summary

Area Sales Officer in West Bengal, India is tasked with driving revenue growth by achieving sales targets and expanding market presence across territories. You will build strong relationships with real estate players, dealers and customers to secure repeat orders and foster long-term growth.

Responsibilities include territory mapping, lead generation, coordinating with technical support, monitoring promotions at POS, and leveraging CRM for visibility and action planning.

Qualifications

• Experience in driving field sales and achieving targets.
• Ability to build and maintain relationships with real estate developers, dealers and end customers.
• Proficiency in using CRM for pipeline visibility and performance tracking.

Responsibilities

• Ensure achievement of sales targets and take measures to increase the market share/sales targets.
• Maintain cordial relations with Real estate, dealers, construction companies, end customers to get repeat orders thereby maximizing sales and focus on long-term retention.
• Monitor the fluctuations in sales targets and take preventive/corrective measures
• Generate new leads periodically, ensure regular pitching to them on existing & upcoming products
• Execute weekly plan & map existing territories. Identify new territories to maximize sales in the region.
• Monitor the BTL inventory levels at the dealer shops (Point of purchase / sale, promotional items such as danglers, posters etc.) and report the same to the Marketing team as per timelines / plan so that the same could be arranged / procured / enhanced.
• Ensure high level of customer satisfaction by way of timely resolution of the customer grievances.
• Customer Coordinate with Technical Support Team for site visits and leverage their expertise to maximize sales as per requirements.
• Utilize CRM for greater visibility, monitoring, performance evaluation and any course correction/ corrective action required
• Seek requisite developmental support/ inputs from the leadership and strive for self-development, both functional and behavioral.

Skills

Sales target achievement

Territory mapping

Lead generation

Customer relationship

CRM tools

Vendor coordination

Tools

CRM

Job description

Area Sales Officer

Location: West Bengal, India

Industry Experience

Cement, BFSI, FMCG, Paint, Steel, Building Material, Telecom

Key Responsibilities

1. Ensure achievement of sales targets and take measures to increase the market share/sales targets.

2. Maintain cordial relations with Real estate, dealers, construction companies, end customers to get repeat orders thereby maximizing sales and focus on long-term retention.

3. Monitor the fluctuations in sales targets and take preventive/corrective measures

4. Generate new leads periodically, ensure regular pitching to them on existing & upcoming products

5. Execute weekly plan & map existing territories. Identify new territories to maximize sales in the region.

6. Monitor the BTL inventory levels at the dealer shops (Point of purchase / sale, promotional items such as danglers, posters etc.) and report the same to the Marketing team as per timelines / plan so that the same could be arranged / procured / enhanced.

7. Ensure high level of customer satisfaction by way of timely resolution of the customer grievances.

8. Customer Coordinate with Technical Support Team for site visits and leverage their expertise to maximize sales as per requirements.

9. Utilize CRM for greater visibility, monitoring, performance evaluation and any course correction/ corrective action required

10. Seek requisite developmental support/ inputs from the leadership and strive for self-development, both functional and behavioral.

ObjectivesDrive sustainable revenue growth by developing and executing effective sales strategies, strengthening customer relationships, and consistently achieving business targets. Lead the sales team to identify new opportunities, expand market presence, improve customer acquisition and retention, and translate sales initiatives into measurable business outcomes.