Area Sales Officer

Search Advisers Services Guj; Vadodara; On-site; INR 450,000 - 700,000; Full time

Job summary

Search Advisers Services Guj in Vadodara seeks a proactive Field Sales Professional to drive dealer and distributor network expansion across Gujarat. You will work to meet sales targets, identify new market opportunities, and manage collections while aligning with credit policies.

The role requires 2–5 years in Consumer Durables or FMCG, a Graduate degree, and strong communication skills in local languages. A two-wheeler and local market mobility are essential.

Qualifications

• 2–5 years of field sales experience in Consumer Durables, Small Home Appliances, Electrical Goods, or FMCG.
• Strong dealer, distributor, and MBO networks in Vadodara and surrounding Gujarat.
• Graduate degree (B.Com, BBA, BA) required; MBA in Sales & Marketing adds advantage.

Responsibilities

• Dealer & Distributor Network Management: appoint, manage, and expand the retail and distribution network.
• Sales Targets Achievement: meet secondary and primary sales targets through market planning and territory mapping.
• Market Penetration: identify and tap into new market opportunities, retail counters, and B2B bulk gift channels.
• Collections & Credit Control: monitor outstanding payments and ensure timely collections per policy.
• Competitor & Market Analysis: track pricing, promotions, and launch strategies; report feedback to management.
• Team Leadership: supervise, train, and guide field sales team and promoters to maximize on-ground productivity.

Skills

Channel sales

Negotiation & communication

Sales tracking tools

MS Excel

Education

Graduate degree

Tools

MS Excel

Job description

Roles & Responsibilities

• Dealer & Distributor Network Management: Appoint, manage, and expand the retail and distribution network for small home appliances, coolers, and electrical goods across the assigned territory.
• Sales Targets Achievement: Secondary and primary sales targets must be met through consistent market planning and territory mapping.
• Market Penetration: Identify and tap into new market opportunities, retail counters, and B2B bulk gift channels to increase product visibility and market share.
• Collections & Credit Control: Monitor outstanding payments and ensure timely collections from channel partners while strictly adhering to company credit policies.
• Competitor & Market Analysis: Track competitor pricing, promotional schemes, and launch strategies, providing regular feedback to senior management.
• Team Leadership: Supervise, train, and guide the field sales team and promoters to optimize on-ground productivity and maximize retail sales performance.

Preferred Candidate Profile

• Industry Experience: A minimum of 2 to 5 years of hardcore field sales experience in Consumer Durables, Small Home Appliances, Electrical Goods, or FMCG.
• Territory Knowledge: Strong existing relationship network with local dealers, distributors, and multi-brand outlets (MBOs) in Vadodara and surrounding Gujarat regions.
• Educational Qualification: A Graduate degree (B.Com, BBA, BA) is required. A Post-Graduate degree or MBA in Sales & Marketing will be an added advantage.
• Key Skills Required:
• Strong channel sales management and business development skills.
• Excellent negotiation and communication skills in Gujarati, Hindi, and English.
• Proficiency in primary/secondary sales tracking tools and basic MS Excel for reporting.
• Other Requirements: Must possess a valid two-wheeler driving license and vehicle for daily local market travel.