Area Sales Manager

Duroflex; Lucknow, Jaipur, Vadodara; On-site; INR 450,000 - 750,000; Full time

Job summary

Duroflex is seeking a seasoned Field Sales professional for Lucknow with 5–7 years in B2C/B2B sales. You will manage territory sales, develop dealer/distributor networks, and drive growth through targeted market visits and channel engagement.

Ideal candidates have strong negotiation and relationship skills, with a track record in complete sales cycles, merchandising standards, and execution across EBO/FOCO stores. Willingness to travel across the region is required.

Qualifications

• 5–7 years of relevant B2C/B2B field sales experience in consumer durables, retail, FMCG, furniture, or sleep solutions.
• Hands-on experience across the complete sales cycle: territory management, channel development, dealer/distributor management, secondary sales and collections.
• Bachelor's or Master's degree in Business Administration or a related discipline.
• Strong negotiation, relationship management, market development, sales planning, and team coordination skills.

Responsibilities

• Achieve monthly sales and secondary sales targets for the assigned territory.
• Develop and maintain strong relationships with dealers, distributors, retailers, and EBO/FOCO stores.
• Drive regular dealer orders and generate market demand through visits and channel engagement.
• Ensure product availability, visibility, merchandising, and display standards as per Duroflex guidelines.
• Drive sales of key product categories and new launches.
• Identify, appoint, and develop new dealers and retail partners to expand market coverage.
• Monitor competitor activities, pricing, schemes, launches, and market trends to identify opportunities.
• Ensure implementation of company schemes, promotions, and trade offers across the territory.
• Monitor distributor stock, billing, collections, and outstanding payments.
• Track secondary sales and dealer performance, identify gaps, and take corrective actions.
• Conduct regular market visits, maintain outlet coverage, and submit daily visit plans and market reports.
• Ensure adherence to EBO/FOCO store standards, branding, and execution guidelines.
• Coordinate with internal teams for order processing, stock availability, deliveries, claims, and issue resolution.
• Achieve defined productivity, outlet coverage, order conversion, and collection targets.
• Maintain accurate dealer, distributor, and market information in DMS/CRM and other systems.

Skills

Field sales

Channel development

Dealer management

Negotiation

Relationship management

Sales planning

Education

Bachelor's or Master's in Business Administration

Job description

Role & responsibilities

1. Achieve monthly sales and secondary sales targets for the assigned territory, ensuring consistent business growth.

2. Develop and maintain strong business relationships with dealers, distributors, retailers, and EBO/FOCO stores.

3. Drive regular dealer orders and generate market demand through systematic market visits and effective channel engagement.

4. Ensure product availability, visibility, merchandising, and display standards as per Duroflex guidelines.

5. Drive sales of key product categories and new launches.

6. Identify, appoint, and develop new dealers and retail partners to expand market coverage and business reach.

7. Monitor competitor activities, pricing, schemes, product launches, and market trends to identify business opportunities.

8. Ensure effective implementation of company schemes, promotions, and trade offers across the assigned territory.

9. Monitor distributor stock, billing, collections, and outstanding payments to ensure healthy channel operations.

10. Track secondary sales and dealer-wise performance, identifying gaps and implementing corrective actions to achieve business targets.

11. Conduct regular market visits, maintain outlet coverage, and submit daily visit plans and market reports.

12. Ensure adherence to EBO/FOCO store standards, branding, and execution guidelines, wherever applicable.

13. Coordinate with internal teams for order processing, stock availability, deliveries, claims, and resolution of dealer and customer issues.

14. Achieve defined productivity, outlet coverage, order conversion, and collection targets.

15. Maintain accurate dealer, distributor, and market information in DMS/CRM and other company systems.

Preferred candidate profile

• Work Location: Jaipur / Baroda / Lucknow

Preferred candidate profile

• Experience: 5 - 7 years of relevant B2C / B2B field sales experience, preferably in consumer durables, retail, FMCG, furniture, or the sleep solutions industry.
• Sales Expertise: Hands-on experience across the complete sales cycle, including territory management, channel development, dealer/distributor management, secondary sales, and collections.
• Education: Bachelor's or Master's degree in Business Administration or a relevant business-related discipline.
• Core Competencies: Strong negotiation, relationship management, market development, sales planning, and team coordination skills.
• Mobility: Willingness to undertake regular field visits and manage business operations across the assigned territory.