Area Sales Manager- North Goa

Bongchie India Private Limited; North Goa; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bongchie India Private Limited, Goa (North) is seeking an Area Sales Manager to lead and grow sales across General Trade, Modern Trade and Wholesale channels in Goa. You will manage distributors, expand market coverage, and ensure execution excellence with strong leadership and market insight.

Ideal candidates will have 4–6 years in field sales, deep knowledge of Goa’s trade network, and proficiency in Excel and sales tooling to drive performance and collector metrics.

Qualifications

• 4-6 years of sales experience, preferably in FMCG/consumer goods.
• Experience in Goa market and trading networks.
• Strong analytical and reporting skills.

Responsibilities

• Achieve primary and secondary sales targets for Goa territory.
• Appoint and develop distributors and channel partners.
• Monitor attendance, beat plans, outlet coverage, and daily sales activity via Field Assist app.
• Ensure daily calls and outlet visits are updated in the app by Sales Officers and staff.
• Drive product availability and distribution in General Trade and Wholesale channels.
• Monitor market trends, pricing, and promotional activities.
• Conduct regular market visits to achieve coverage of towns and districts.
• Lead and motivate Sales Officers/ISRs to meet targets.
• Ensure timely collection of payments and maintain distributor stock levels.
• Plan and execute promotions, schemes, and market activations.
• Prepare daily/weekly/monthly sales reports and review performance against targets.
• Coordinate with supply chain, marketing, office sales and accounts teams.

Skills

Distributor management

Channel management

Negotiation

Relationship building

MS Excel

Travel readiness

Sales reporting

Tools

Field Assist app

Job description

JOB DESCRIPTION: AREA SALES MANAGER GOA (NORTH)

Company Name: BONGCHIE INDIA PRIVATE LIMITED

Department: SALES

Employment Type: FULL-TIME & FIELD SALES

Experience Required: 4 6 YEARS

Reporting To: CHIEF EXECUTIVE OFFICER (CEO) & CHIEF FINANCIAL OFFICER (CFO)

Job Summary

We are seeking a result-oriented and experienced Area Sales Manager (ASM) to lead and expand our sales operations across Goa. The incumbent will be responsible for driving primary and secondary sales, strengthening distributor networks, expanding market coverage, and ensuring execution excellence across General Trade, Modern Trade, and Wholesale channels. The role requires strong leadership, market understanding, and the ability to deliver sustainable business growth.

Key Responsibilities

• Achieve primary and secondary sales targets for the assigned Goa territory.
• Appoint, manage, and develop distributors and channel partners across the region.
• Monitor team attendance, beat plan, outlet coverage, productivity and daily sales performance through Field Assist app.
• Ensure all Sales Officers / DSR regularly update daily calls, productive calls, outlet visits and sales activities on the Field Assist app.
• Drive product availability, visibility, and distribution expansion in General Trade Wholesale channels.
• Monitor market trends, competitor activities, pricing, and promotional initiatives.
• Conduct regular market visits and ensure effective coverage of assigned towns and districts.
• Lead, motivate, and monitor Sales Officers / ISRs.
• Ensure timely collection of outstanding payments and maintain healthy distributor stock levels.
• Plan and execute sales promotions, schemes, and market activation activities.
• Prepare daily, weekly, and monthly sales reports and review performance against targets.
• Coordinate with supply chain, marketing, office sales and Accounts team for smooth business operations.
• Manage and monitor the sales team through the Field Assist App.

Required Skills

• Strong distributor and channel management skills
• Excellent negotiation and relationship-building abilities
• Good analytical and reporting skills
• Knowledge of the Goa market and trade network
• Proficiency in MS Excel and sales reporting tools
• Ability to travel extensively within Goa.