Area Sales Manager- Gujarat

Bongchie India Private Limited

Ahmedabad District

On-site

INR 900,000 - 1,300,000

Full time

8 days ago

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Job summary

Bongchie India Private Limited in Gujarat invites an experienced Area Sales Manager to lead and grow our sales operations across Gujarat. You will drive primary and secondary sales, expand distributor networks, and ensure execution excellence across General Trade, Modern Trade, and Wholesale channels.

The role requires strong leadership, market understanding, and the ability to deliver sustainable growth through disciplined planning, reporting, and collaboration with supply chain, marketing, and

Qualifications

Graduate in any discipline.
4–5 years of relevant sales experience in FMCG.
Experience in Gujarat market and trade networks.

Responsibilities

Achieve primary and secondary sales targets for Gujarat.
Appoint, manage, and develop distributors and channel partners.
Monitor attendance, beat plan, outlet coverage, and daily sales on FieldAssist.
Ensure Sales Officers update calls and visits regularly.
Drive product availability and distribution in General Trade & Wholesale channels.
Monitor market trends, pricing, and promotions.
Conduct market visits to ensure coverage of towns and districts.
Lead and motivate Sales Officers/ISR teams.
Ensure timely collection of payments and maintain distributor stock levels.
Plan and execute promotions, schemes, and market activations.
Prepare daily/weekly/monthly sales reports and review against targets.
Coordinate with supply chain, marketing, and accounts for smooth operations.
Manage the sales team via FieldAssist App.

Skills

Distributor mgmt

Channel mgmt

Negotiation

Relationship building

Analytical reporting

Gujarat market

MS Excel

Education

Graduate

Tools

FieldAssist

Job description

JOB DESCRIPTION: AREA SALES MANAGER GUJARAT

Company Name: BONGCHIE INDIA PRIVATE LIMITED

Department: SALES

Employment Type: FULL-TIME & FIELD SALES

Experience Required: 4 – 5 YEARS

Reporting To: CHIEF EXECUTIVE OFFICER (CEO) & CHIEF FINANCIAL OFFICER (CFO)

Job Summary

We are seeking a result-oriented and experienced Area Sales Manager (ASM) to lead and expand our sales operations across Gujarat. The incumbent will be responsible for driving primary and secondary sales, strengthening distributor networks, expanding market coverage, and ensuring execution excellence across General Trade, Modern Trade, and Wholesale channels. The role requires strong leadership, market understanding, and the ability to deliver sustainable business growth.

Key Responsibilities

Achieve primary and secondary sales targets for the assigned Gujarat territory.
Appoint, manage, and develop distributors and channel partners across the region.
Monitor team attendance, beat plan, outlet coverage, productivity and daily sales performance through FieldAssist app.
Ensure all Sales Officers / ISR regularly update daily calls, productive calls, outlet visits and sales activities on the FieldAssist app.
Drive product availability, visibility, and distribution expansion in General Trade Wholesale channels.
Monitor market trends, competitor activities, pricing, and promotional initiatives.
Conduct regular market visits and ensure effective coverage of assigned towns and districts.
Lead, motivate, and monitor Sales Officers / ISR’s.
Ensure timely collection of outstanding payments and maintain healthy distributor stock levels.
Plan and execute sales promotions, schemes, and market activation activities.
Prepare daily, weekly, and monthly sales reports and review performance against targets.
Coordinate with supply chain, marketing, office sales and Accounts team for smooth business operations.
Manage and monitor the sales team through the FieldAssist App.