Area Sales Manager- Jammu

Bongchie India Private Limited; Jammu district; On-site; INR 550,000 - 850,000; Full time

Job summary

Bongchie India Private Limited in Jammu & Kashmir seeks a results-driven Area Sales Manager to lead and expand our sales operations across the region. The role focuses on driving primary and secondary sales, strengthening distributor networks, and expanding market coverage across General Trade, Modern Trade, and Wholesale channels.

The incumbent will need strong leadership, market understanding, and the ability to deliver sustainable growth while coordinating with supply chain, marketing, and

Qualifications

• Graduate in any discipline.
• 4–5 years of experience in sales.
• FMCG (Tobacco) industry exposure preferred.
• Willingness to travel extensively within Jammu & Kashmir.

Responsibilities

• Achieve primary and secondary sales targets for the J&K territory.
• Appoint, manage, and develop distributors and channel partners.
• Monitor field team activities and sales performance via reporting tools.
• Drive product availability, visibility, and distribution in General Trade and Wholesale channels.
• Coordinate with supply chain, marketing, and accounts for smooth operations.
• Lead and motivate Sales Officers/ISRs and ensure timely collections.

Skills

Distributor & channel management

Negotiation & relationship building

Analytics & reporting

Market knowledge (Jammu & Kashmir)

MS Excel & reporting tools

Travel across Jammu & Kashmir

Education

Graduate in any discipline

Tools

MS Excel

Job description

JOB DESCRIPTION: AREA SALES MANAGER JAMMU

Company Name: BONGCHIE INDIA PRIVATE LIMITED

Department: SALES

Employment Type: FULL-TIME & FIELD SALES

Experience Required: 4 5 YEARS

Reporting To: CHIEF EXECUTIVE OFFICER (CEO) & CHIEF FINANCIAL OFFICER (CFO)

Job Summary

We are seeking a result-oriented and experienced Area Sales Manager (ASM) to lead and expand our sales operations across Jammu & Kashmir. The incumbent will be responsible for driving primary and secondary sales, strengthening distributor networks, expanding market coverage, and ensuring execution excellence across General Trade, Modern Trade, and Wholesale channels. The role requires strong leadership, market understanding, and the ability to deliver sustainable business growth.

Key Responsibilities

• Achieve primary and secondary sales targets for the assigned J&K territory.
• Appoint, manage, and develop distributors and channel partners across the region.
• Monitor team attendance, beat plan, outlet coverage, productivity and daily sales performance through Field Assist app.
• Ensure all Sales Officers / ISR regularly update daily calls, productive calls, outlet visits and sales activities on the Field Assist app.
• Drive product availability, visibility, and distribution expansion in General Trade Wholesale channels.
• Monitor market trends, competitor activities, pricing, and promotional initiatives.
• Conduct regular market visits and ensure effective coverage of assigned towns and districts.
• Lead, motivate, and monitor Sales Officers / ISR’s.
• Ensure timely collection of outstanding payments and maintain healthy distributor stock levels.
• Plan and execute sales promotions, schemes, and market activation activities.
• Prepare daily, weekly, and monthly sales reports and review performance against targets.
• Coordinate with supply chain, marketing, office sales and Accounts team for smooth business operations.
• Manage and monitor the sales team through the Field Assist App.

Required Skills

• Strong distributor and channel management skills
• Excellent negotiation and relationship-building abilities
• Good analytical and reporting skills
• Knowledge of the Uttar Pradesh market and trade network
• Proficiency in MS Excel and sales reporting tools
• Ability to travel extensively within Jammu & Kashmir

Qualification

• Graduate in any discipline

Preferred Industry

• FMCG (Tobacco)

Key Performance Indicators (KPIs)

• Sales target achievement
• Distribution expansion
• Outlet coverage
• Collection efficiency
• Team productivity
• Market share growth