Area Sales Manager

Laxmi Snacks; Jaipur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Laxmi Snacks Pvt. Ltd. (Real Bites) in Gujarat & Rajasthan seeks an Area Sales Manager (ASM) General Trade to drive sales execution, manage distributors, and expand market presence. The role requires 8–10 years in FMCG GT and involves travel of 15–18 days per month.

Graduate with FMCG background is essential; MBA preferred. Strong leadership and analytical skills are needed to oversee sales operations and ensure channel discipline.

Qualifications

• Graduate with FMCG sales background, essential
• MBA preferred for strategic role
• FMCG Sales background is essential

Responsibilities

• Area Sales Operations & Market Hygiene: ensure product availability and execution.
• Sales Execution & Target Achievement: drive primary and secondary sales and guide staff.
• Distributor Management: manage distributor operations, ROI, and route adherence.
• Market Development & Expansion: identify outlets, drive new product placement and coverage.
• Team Management & Training: lead and coach field staff and ensure performance.
• Reporting & Compliance: submit reports and maintain market compliance.

Skills

FMCG General Trade experience

Territory management

Distributor management

Communication & negotiation

Team handling

Field training

Market analysis & reporting

Education

Graduate

MBA preferred

Job description

Job Description Area Sales Manager (ASM) General Trade (FMCG)

Company: Laxmi Snacks Pvt. Ltd. (Real Bites)
Department: Sales & Marketing – General Trade
Location: Gujarat & Rajasthan
Experience Required: Minimum 8 to 10 years in Food and FMCG General Trade
Travel Requirement: 15–18 days per month

Role Overview

The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.

Education

• Graduate; MBA preferred
• FMCG Sales background is essential

Key Responsibilities

1. Area Sales Operations & Market Hygiene

• Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.
• Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.
• Ensure regular service to retailers through distributor manpower.

2. Sales Execution & Target Achievement

• Drive primary and secondary sales for the allocated area.
• Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.
• Implement monthly sales plans, beat plans, and visibility initiatives.

3. Distributor Management

• Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.
• Review distributor ROI, manpower productivity, and route adherence.
• Resolve operational issues and ensure smooth coordination between company and distributor.

4. Market Development & Expansion

• Conduct market surveys to identify new outlets, gaps, and opportunities in the area.
• Drive new product placement, launch execution, and coverage expansion.
• Recommend and assist in appointing new distributors in uncovered or potential markets.

5. Team Management & Training

• Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.
• Conduct on-the-job training for new employees and ensure discipline and performance standards.
• Review field performance, beat adherence, and productivity of frontline manpower.

6. Reporting & Compliance

• Prepare and submit daily/weekly/monthly reports to the Dy. RSM.
• Maintain compliance with company policies, market working norms, and reporting standards.
• Ensure accurate and timely documentation, claim submissions, and market feedback.

Key Skills & Competencies

• Strong Food & FMCG General Trade experience (mandatory)
• Territory management and market execution
• Distributor management abilities
• Strong communication and negotiation skills
• Team handling and field training capability
• Analytical mindset and disciplined reporting
• Deep knowledge of local geography and market dynamics