Area Sales Manager-Chandigarh

Dharampal Satyapal Group (DS Group); Chandigarh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) is seeking a high-caliber Area Sales Manager for Navi Mumbai to lead end-to-end sales performance, expand distribution, launch new products, and exhibit strong people leadership across the area.

You will drive secondary and primary sales, oversee distributor networks, develop GTM strategies, and coach field teams to ensure market expansion and channel effectiveness. The role requires strategic execution and sustained growth.

Qualifications

• Graduate/Post Graduate degree required.
• 10+ years of sales & distribution experience.
• Proven leadership in field sales and team coaching.

Responsibilities

• Drive secondary and primary sales targets for the assigned area.
• Strengthen distributor coverage, route planning, and outlet productivity.
• Lead and develop Sales Officers and on-roll/off-roll field teams (IWS/PSR/RSP).
• Monitor territory performance, implement corrective actions, and report results.
• Track stock, inventory, and distributor claims to ensure smooth execution.

Skills

Sales targets

Team leadership

Market expansion

Channel management

Education

Graduate/Post Graduate

Job description

Job Role: Area Sales Manager (ASM)

Function: Sales

Job Location: Navi Mumbai

Job Purpose

The Area Sales Manager is responsible for end-to-end business performance of the assigned area, driving sustainable growth through strong secondary and primary sales achievement, distribution expansion, new product execution, and effective people leadership. The role demands strategic control, operational discipline, and team stability to deliver consistent market performance in line with DSFL’s growth objectives.

Job Responsibilities

Business Growth & Market Execution

• Drive secondary and primary sales targets for the assigned area.
• Drive productivity parameters such as LSPC, UBO, and Drop size to improve call quality and outlet value.
• Monitor daily, weekly, and monthly performance of territories and take corrective actions where required.

Distribution & Market Expansion

• Strengthen numeric & weighted distribution across channels to improve market reach & depth.
• Ensure effective route planning, coverage efficiency, & outlet productivity across territories.
• Drive continuous improvement in outlet activation and market execution standards.
• Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.

New Product Development (NPD) & Launch Excellence

• Lead and execute New Product Launches (NPDs) across the area as per company guidelines.
• Ensure timely availability, distribution, visibility, and off-take of new products.
• Optimize product wise GTM & RTM strategies
• Track post-launch performance and share structured market insights with the leadership team.

People Leadership & Team Stability

• Lead, coach, and develop Sales Officers and off-roll field sales teams (IWS/PSR/RSP).
• Drive Sales Officer stability through effective engagement, performance management, and capability building.
• Build a high-performance culture through motivation, regular reviews, joint working, & on-the-job coaching.
• Manage C&F, SS, distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

Distributor & Inventory Management

• Oversee closing stock management across distributors, and sub-stockists.
• Ensure healthy inventory levels, stock rotation, and control of damages and expiries.
• Able to scout and on-board new distributor in the assigned area.
• Ensure stability and continuity of RDS across territories in the assigned area.
• Conduct structured periodic reviews of distributor’s performance and infrastructure.
• Ensure accurate, timely submission and closure of distributor claims in line with company processes

Governance, Reporting & Market Intelligence

• Ensure adherence to sales processes, systems, and compliance requirements.
• Review MIS, distributor performance reports, and area-level dashboards regularly.
• Track competitor activity, pricing, schemes, and visibility initiatives and share actionable insights.

Education Qualifications

Graduate/ Post Graduate

Work Experience: 10+ Years of Experience in Sales & Distribution