Area Sales Manager - General Trade

AWL Agri Business Ltd; Kolhapur District; On-site; INR 600,000 - 900,000; Full time

Job summary

AWL Agri Business Ltd in Kolhapur seeks a seasoned ASM to expand our distributor and sales network, ensuring product availability and market visibility in South Maharashtra.

You will recruit and motivate the sales team, conduct performance reviews, and enforce sales policies while coordinating depot operations and stock management.

Qualifications

• MBA in Marketing/Operations from a reputed institute.
• Minimum 3 years ASM experience in FMCG.
• Good knowledge of Kolhapur and South Maharashtra.

Responsibilities

• Distributor Management: ensure distribution and visibility of products in the assigned territory and manage distributor/customer grievances.
• Driving Sales: stock allocation, reporting on competitors, identify new business opportunities and periodic sales reviews.
• Workforce Management: build and guide sales team, conduct inductions, monitor performance and ensure compliance with policies.
• Depot Management: oversee C&FA, depot/warehouse admin, stock management and liquidation of slow/moving stock.

Skills

Team leadership

Sales target achievement

Recruitment & induction

Policy compliance

Education

MBA Marketing/Operations

Job description

Role & responsibilities

Ensuring Sales & Distribution as per business plan by building Sales & Development network in the designated area. Achievement of planned volumes & distribution for various brands through effective

product availability & visibility.

1. Distributor Management

• Ensuring distribution and visibility of companys products on in assigned territory.
• Responsible for better customer relationship management,
• distributor/customer grievances handling and trouble shooting.
• Appointment of CD (Company Distributor) / SS (Super Stockiest).
• Understand fund requirement from the market to achieve desired business.
• Ensure required infrastructure is available with Distributor to meet volume targets.

2. Driving Sales

• Stock Allocation & CD wise billing
• Market intelligence and responsible for proper reporting / feedback on competitors activities
• Find out new business opportunities for overall business growth
• Periodical sales review and analysis

3. Workforce Management

• Building Team through recruitment program at ASE & SR level and carry out functional induction
• Guiding & motivating sales team to achieve sales target
• Performance Review on regular intervals
• Ensure Sales policies are followed across area
• Training need identification

4. Depot Management

• C & FA/ Depot/warehouse administration & supervision.
• Stock Management/ Inventory/ Indenting and focus on liquidation of slow moving products / short expiry stocks.
• Coordination between C&FA, Company and indenting logistics stock management

Preferred candidate profile

• MBA into Marketing / Operations shall be mandatory from a reputed Management Institute
• Minimum 3 years of ASM experience into FMCG Industry, Commodity shall be preferred
• Good hands on knowledge of Kolhapur and South Maharashtra