Area Sales Manager -Modern Trade - Ghadi- RSPL Ltd.

RSPL Group; Mumbai; In loco; INR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

RSPL Group is seeking an Area Sales Manager to oversee Modern Trade and Stand-alone stores in the assigned region, including Maharashtra. You will manage a team of TSOs, Merchandisers and Sales Promoters, work with channel partners, and ensure market share expansion through strategic sales plans.

You will lead distribution, drive promotions, and coordinate with the supply chain for stock forecasting and timely order servicing.

Competenze

• Experience in Modern Trade sales (offline stores).
• Ability to forecast and meet sales targets across geography and channels.
• Strong relationships with trade partners to improve SOS and promotions.
• Experience leading sales teams and third-party merchandisers.

Mansioni

• Manage Modern Trade business for assigned regions (e.g., Maharashtra).
• Lead sales operations across channels and accounts to ensure growth.
• Recruit and manage channel partners and distributors for ROI.
• Train and motivate sales team to improve performance and efficiency.
• Negotiate with buyers and ensure PO generation and fulfillment.
• Drive market share growth through promotions and activation.

Conoscenze

Sales Management

Channel Management

Distributor Management

Team Leadership

Forecasting

DMS/SFA

Strumenti

DMS

Sales Force Automation

Descrizione del lavoro

Job Description:

The Area Sales Manager (ASM)will manage sales operations, drive volume growth, and implement sales strategies for Modern Trade accounts (MT), and Stand-alone Storesin the assigned region. The individual will oversee a team of TSOs, Merchandisers & Sales Promoter along with channel partners to achieve business goals and ensure market share expansion.

Key Responsibilities:

1. Sales & Distribution Management:

• Manage the entire Modern Trade business (Offline Stores) for assigned regions (e.g., Gujarat, Maharashtra).
• Lead sales operations across channels and accounts, ensuring consistent sales growth.
• Plan, forecast, and deliver on sales targets (volume/revenue/growth) at the geography/channel/account/product levels.

2. Channel & Distributor Management:

• Ensure efficient distribution coverage in the territory by expanding the distribution footprint.
• Recruit, appoint, and manage channel partners/distributors to align with business goals and ensure healthy ROI.
• Maintain relationships with trade partners to improve in-store presence, Share of Shelf (SOS), and drive promotions.

3. Sales Team Management:

• Guide and monitor the sales team and third-party merchandising teams to achieve sales objectives.
• Ensure sales enablement through Distributor Management Systems (DMS) and Sales Force Automation (SFA).
• Train and motivate the sales team to enhance performance and efficiency.

4. Key Account Management (Modern Trade)

• Manage key retail accounts ( D-Mart, Reliance , Metro, Walmart) and ensure seamless order execution.
• Negotiate with Regional buying managers and ensure prompt Purchase Order (PO) generation and fulfilment.
• Conduct trade activations, manage promotions, and ensure stock availability to meet 100% fill rates.

5. Business Development:

• Explore new business opportunities and drive market share growth by implementing sales strategies.
• Collaborate with the supply chain team for efficient stock forecasting and order servicing.
• Lead initiatives to improve assortment, visibility, and in-store activation across GT and MT channels.

6. Financial & Budget Management:

• Oversee sales promotion budgets, trade spends, and promotional activities.
• Ensure proper reconciliation of sales invoices and promotional expenses with the Finance team.
• Manage key account listings and promotional activities based on national marketing strategies.