Area Sales Manager - Modern Trade

Beco; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Beco is seeking an experienced Area Sales Manager – Modern Trade in Mumbai to manage and grow its modern trade business. This role involves driving sales, managing key retail accounts, and ensuring excellent in-store execution.

The ideal candidate has over 7 years of FMCG sales experience and a strong knowledge of the Mumbai retail market. Responsibilities include achieving business targets and leading field sales teams.

Qualifications

• 7+ years of experience in FMCG/Consumer Goods sales.
• Minimum 4+ years managing Modern Trade accounts.
• Strong negotiation and communication skills.
• Good knowledge of the Mumbai retail market.

Responsibilities

• Drive sales growth and achieve monthly/quarterly targets.
• Manage relationships with modern trade chains and key accounts.
• Ensure product availability and visibility across stores.
• Coordinate with distributors and internal teams.
• Monitor market trends and sales performance.

Skills

Sales growth management

Key account management

Strong negotiation skills

Communication skills

Team management

Job description

Area Sales Manager – Modern Trade

We are looking for an experienced and result-oriented Area Sales Manager – Modern Trade to manage and grow modern trade business across Mumbai. The candidate will be responsible for driving sales, managing key retail accounts, ensuring excellent in-store execution, and achieving business targets.

Key Responsibilities

• Drive sales growth and achieve monthly/quarterly targets.
• Manage relationships with modern trade chains and key accounts.
• Ensure product availability, visibility, merchandising, and promotional execution across stores.
• Coordinate with distributors, merchandisers, and internal teams for smooth operations.
• Monitor market trends, competitor activities, and sales performance.
• Lead and guide field sales teams to improve productivity and coverage.

Requirements

• 7+ years of experience in FMCG/Consumer Goods sales.
• Minimum 4+ years of experience in handling Modern Trade accounts.
• Strong negotiation, communication, and team management skills.
• Good knowledge of the Mumbai retail market.