Area Sales Manager - OT

PepsiCo; Chennai; In loco; INR 700.000 - 900.000; Tempo pieno

Descrizione del lavoro

PepsiCo Inc. is seeking an Area Sales Manager to lead distributor networks and coach customer executives. The role focuses on planning, deploying, and executing joint business plans to build sustainable distributor sales capability.

You will collaborate with marketing, sales development, revenue management, and supply chain teams to optimize go-to-market models, drive branding agendas, and ensure stock availability in designated territories.

Competenze

• FMCG sales overview focused on Modern Trade channels.
• Understanding of distribution business and margins.
• ROI understanding and basic analytics.
• Local language and English proficiency.

Mansioni

• AOP target planning and tracking for CEs aligned with unit plan.
• Execute plans to grow shares in Modern Trade and SAMT channels.
• Ensure transparent field communication with partners.
• Manage discounts and distributor margins.
• Set up DB channels and standard operating procedures.

Conoscenze

Negotiation

Communication

People management

Time management

Critical thinking

Analytical ability

Problem solving

Formazione

Undergraduate degree

Postgraduate degree

MBA (preferred MT experience)

Strumenti

Excel

Word

PowerPoint

Outlook

Descrizione del lavoro

Overview

ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.

ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.

Responsibilities

Strategy and AOP

• AOP target planning & tracking for CEs that are consistent with Unit plan


• Execute necessary plans to consistently grow shares in each category as per plan in the Modern Trade, SAMT Channels


• Ensure transparent communication to the field team including partners


• Managing discounts and distributor margins


• Setting up and Retiring DB channels and guide on standard operating procedures

Market Share

• Improve market share by increasing net distribution and weighted distribution


• Activate brands - Pack wise & channel wise activities to improve Market Share


• Ensure asset productivity and drive corporate/regional marketing agenda


• Develop team capabilities to address channel partner stability related issues


• Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions


• Possess high competition intelligence in constant monitoring of all competition

Team Building

• Assess performance capability & providing development feedback to team


• Recognize CEs on internal/external platforms


• Partner with Sales HR and drive Core People Processes across the team


• Own the frontline functional skill development and Development Action Plan

Qualifications

Competencies

Knowledge1. FMCG sales overview, esp for Modern Trade channel 2. Distribution Business 3. Computer Proficiency – Excel, Word, PPT, Outlook4. Local Language and English5. ROI UnderstandingSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving

Qualifications

• Any under graduation


• Post Graduation (Tier 1/2 College preferably)


• Preferable MBA with prior MT Experience of 1 or 2 Years