Area Sales Manager - Delhi

Pintola; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading food and beverage company in Delhi is seeking an experienced Area Sales Manager to drive sales strategies and manage a team of sales representatives. The ideal candidate will have at least 6 years of sales experience, preferably in the FMCG/F&B industry, with a strong focus on team management and market analysis. Key responsibilities include developing sales plans, conducting market visits, and maintaining distributor relationships. This role offers a competitive salary and the opportunity to drive significant sales growth in the region.

Qualifications

• Minimum 6 years of relevant experience.
• Experience in Sales/Business Development, preferably in FMCG/F&B.
• Recent experience managing teams and appointing distributors.

Responsibilities

• Plan and implement sales strategies to achieve objectives.
• Develop sales plans and budgets to exceed annual objectives.
• Conduct market visits to assess coverage and identify opportunities.
• Manage and train the sales team in assigned territory.

Skills

Sales strategy development

Team management

Market analysis

Communication

Education

Bachelor’s or Master’s Degree in a relevant field

Job description

Position: Area Sales Manager – Delhi, India

Salary Bracket: 6 – 12 LPA (As per experience & expertise)

Experience: Minimum 6 years of relevant experience

Job Brief

Plan, direct and implement sales strategies and programs to achieve or exceed sales objectives within an assigned geographical area and lead a team of field sales representatives. Responsibilities include delivering presentations to prospects, evaluating team performance, and preparing concise sales reports.

Responsibilities

• Develop sales plans and budgets to exceed annual objectives and monitor resource utilization.
• Conduct market visits to assess coverage, competitor activity, and identify new opportunities.
• Build and maintain an efficient distribution network for comprehensive product availability.
• Manage, train, and provide guidance to the sales team in an assigned territory.
• Monitor team performance and motivate members to meet or exceed targets.
• Collect customer feedback and report to senior management.
• Travel to customers within the assigned area to present offerings and build brand awareness.
• Close sales using outbound calls, email, and face‑to‑face meetings.
• Implement sales management processes to prioritize key customers and prospects.
• Coordinate with Marketing for merchandising and promotions to support brand visibility.
• Provide distributors with information on new or improved products.
• Manage distributor appointments, credit, and large‑scale distribution relationships.
• Ensure proper sales administration procedures and inventory availability.
• Develop regional sales organization structure and ensure proper staffing and training.

Qualifications

• Bachelor’s or Master’s Degree in a relevant field.
• 5–8 years experience in Sales / Business Development, preferably in FMCG/F&B.
• Recent experience managing teams, appointing distributors, and forecasting sales.
• Ability to handle an entire territory independently.
• Experience in the food industry is ideal.