Area Sales Manager (Delhi)

Velvu Technologies Private Limited; Delhi; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Velvu Technologies Private Limited in Delhi seeks an experienced Area Sales Manager to lead business development and sales across the assigned territory, building dealer networks and expanding B2B opportunities in CCTV surveillance.

The role demands target orientation, ability to manage key accounts, negotiate terms, and guide junior sales team members while ensuring customer satisfaction and long-term partnerships across institutional and corporate clients.

Qualifications

• 4–7 years of experience in sales
• Experience in B2B and channel sales
• Experience with CCTV/security product domain is preferred

Responsibilities

• Develop and implement sales strategies for the assigned territory.
• Drive B2B, channel, institutional, and corporate sales.
• Identify and onboard dealers, distributors, OEMs, system integrators, and corporate clients.
• Manage relationships with key customers and channel partners.
• Achieve monthly, quarterly, and annual sales targets.
• Lead territory expansion and identify new market opportunities.
• Coordinate order execution, delivery, installation, and after-sales support.
• Follow up on payments and receivables.
• Provide market feedback and mentor junior sales team members.

Skills

B2B sales

Channel sales

Negotiation

Communication

Presentations

Key account management

Market development

Leadership

Travel

Education

Graduate/MBA in Sales, Marketing, Business Administration

Job description

Department: Sales & Business Development

Experience: 4–7 Years

Employment Type: Full-time

About the Role

We are looking for an experienced and target-oriented Area Sales Manager (ASM) to lead business development and sales activities across the assigned territory. The candidate will be responsible for achieving sales targets, developing key accounts, managing dealer/distributor networks, and expanding the company’s B2B business.

Key Responsibilities

• Develop and implement sales strategies for the assigned territory.
• Drive B2B sales, channel sales, institutional sales, and corporate sales.
• Identify and acquire new dealers, distributors, OEMs, system integrators, corporate clients, and institutional customers.
• Manage and strengthen relationships with key customers and channel partners.
• Achieve monthly, quarterly, and annual sales targets.
• Lead territory expansion and identify new market opportunities.
• Conduct regular market visits and monitor competitor activities and pricing.
• Handle key accounts and negotiate commercial terms with customers.
• Conduct product presentations, demonstrations, and business meetings.
• Prepare sales forecasts, pipeline reports, and territory-wise business plans.
• Coordinate with internal teams for order execution, delivery, installation, and after-sales support.
• Follow up on payments and outstanding receivables.
• Provide market feedback to management regarding customer requirements, competition, and product opportunities.
• Mentor and guide junior sales team members where required.
• Ensure strong customer satisfaction and long-term business relationships.

Required Skills

• Strong experience in B2B and channel sales.
• Proven track record of achieving sales targets.
• Excellent negotiation, communication, presentation, and closing skills.
• Strong dealer/distributor and key-account management skills.
• Ability to develop new markets and business opportunities.
• Strong leadership and team-handling skills.
• Good analytical and reporting skills.i>
• Willingness to travel extensively within the assigned territory.

Qualifications

• Graduate/MBA in Sales, Marketing, Business Administration, or a related field.

Preferred Industry Experience

• Experience in CCTV, surveillance, security products, electronics, networking, IT products, OEM, system integrators, or other technology products is mandatory.

Join Velvu Technologies to be a part of a dynamic team and drive growth in the CCTV surveillance industry.