Product Development & Sales – Lighting

Sturlite India; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sturlite India is seeking an experienced professional in Bengaluru to lead product development and sales in the lighting segment. You will drive new product introductions, manage market penetration, and coordinate with depot, sales, and marketing teams to ensure successful launches and sustainable growth.

The role requires 5–10 years in the lighting industry with a strong background in sales, business development, and product management.

Qualifications

• 5–10 years of experience in the lighting industry.

Responsibilities

• Drive new product launches and market introduction of lighting products and ranges.
• Develop and execute strategies to achieve product-wise sales targets and improve market penetration.
• Coordinate with depot, sales, and marketing teams to ensure successful product launches and growth.
• Educate depot personnel and sales teams on product features, USPs, applications and benefits.
• Develop pricing proposals and promotional schemes to support sales and market penetration.
• Prepare depot-wise and team-wise sales plans for new products and ranges.
• Monitor implementation of sales and business plans to achieve results.
• Analyze product placement across channels and identify opportunities to improve market reach.
• Identify opportunities to substitute existing products with new or improved offerings.
• Review and rationalise the product portfolio based on market demand and performance.
• Assist liquidation of dead and slow-moving inventory through schemes.
• Conduct product training sessions for sales teams and depot personnel.

Skills

Sales strategy

Product launches

Market development

Cross-functional coordination

Channel development

Pricing awareness

Data analysis

Communication

Education

Graduate or Postgraduate

Tools

CRM

Excel

Job description

Job Description: Product Development & Sales – Lighting

Industry: Lighting

Experience: 5 to10 Years

Educational Qualification: Graduate/Postgraduate

Preferred Background: Sales & Business Development

Role Overview

We are looking for an experienced professional from the lighting industry to drive new product and range introductions, market penetration, sales growth, and product portfolio optimisation. The role involves close coordination with depot teams, sales teams, marketing, and customers to ensure successful product launches and sustainable business growth.

Key Responsibilities

• New Product Launches: Drive the introduction and market launch of new products and product ranges in the lighting segment.
• Sales & Business Development: Develop and execute strategies to achieve product-wise sales targets and improve market penetration.
• Cross-functional Coordination: Coordinate with depot and sales teams to ensure effective product placement and range selling.
• Product Knowledge & Training: Educate depot personnel and sales teams on product features, unique selling propositions (USPs), applications, and competitive advantages.
• Marketing Coordination: Work with the marketing team to develop product teasers, promotional posters, and other sales collateral, ensuring effective communication to the sales team and market.
• Customer Engagement: Interact with customers to communicate product benefits, understand market requirements, and drive product acceptance.
• Pricing & Schemes: Develop pricing proposals and promotional schemes to support product sales and market penetration.
• Sales Planning: Prepare depot-wise and team-wise sales plans for new products and product ranges.
• Business Plan Execution: Monitor implementation of sales and business plans to achieve sustainable business results.
• Sales Analysis & Reporting: Prepare product-wise sales reports and analyse performance against targets.
• Market Placement & Channel Development: Follow up with depot and sales teams to ensure product availability, placement, and visibility across relevant sales channels.
• Product Placement Analysis: Analyse product placement across channels and identify opportunities to improve market reach.
• Product Substitution: Identify opportunities to substitute existing products with new or improved offerings.
• Portfolio Optimisation: Review and rationalise the product portfolio based on market demand, sales performance, and business priorities.
• Inventory Management: Support the liquidation of dead and slow-moving inventory through appropriate sales initiatives and schemes.
• Product Training: Conduct product training sessions for sales teams, depot personnel, and other relevant stakeholders.

Candidate Profile

• 5–10 years of relevant experience in the lighting industry.
• Strong background in sales, business development, product launches, or product management.
• Understanding of lighting products, market dynamics, distribution channels, and dealer networks.
• Experience in driving new product introductions, range selling, and market development.
• Strong analytical skills with the ability to interpret sales data and develop actionable plans.
• Excellent communication, coordination, negotiation, and stakeholder management skills.
• Ability to drive execution through cross-functional teams and achieve business objectives.

Key Success Factors

• Successful launch and market penetration of new product ranges.
• Achievement of product-wise sales targets and range-selling objectives.
• Improved product placement and channel coverage.
• Effective management of slow-moving and obsolete inventory.