Area Sales Manager - Cat-4 (HQ Vijayawada)

Heritage Food Limited; NTR; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Heritage Food Limited in Vijayawada (Urban), India, seeks an Area Sales Manager to drive revenue growth for our Ice Cream & Frozen Desserts portfolio. You will oversee end-to-end sales operations, distribution network optimization, and customer relationships across designated territories.

The ideal candidate has 9+ years in FMCG sales management, a proven track record of meeting targets, strong analytical skills, and the ability to lead a high-performing team while ensuring timely product

Qualifications

• 9+ years experience in sales management in FMCG, ice cream, or frozen foods.
• Proven track record of achieving/exceeding sales targets.
• Strong analytical and strategic planning skills.
• Experience leading a team, resource allocation and cost control.
• Proficiency in logistics coordination and supply chain management.
• Skilled in customer relationship management and contract programs.
• High integrity and accountability in financial stewardship.

Responsibilities

• Develop and implement sales strategies to achieve revenue goals as per business plan.
• Expand distribution network and identify growth opportunities.
• Lead push cart operations to increase brand visibility and sales.
• Ensure timely collection of payments and manage receivables.
• Optimize resources and costs to support profitability.
• Coordinate logistics for on-time delivery across channels.
• Design/manage customer contract programs and address complaints.

Skills

Sales management

FMCG experience

Strategic planning

Team leadership

Logistics coordination

CRM tools

MS Excel

Negotiation skills

Tools

ERP systems

MS Office (Excel)

Job description

Vijayawada (Urban), India | Posted on 10/07/2026

The Area Sales Manager plays a pivotal role in driving revenue growth and market expansion for our premium Ice Cream & Frozen Desserts portfolio. This strategic position is responsible for end-to-end management of sales operations, distribution network optimization, and customer relationship excellence across designated territories. The ideal candidate will be a results-driven leader with a proven track record in achieving aggressive sales targets, building robust distribution channels, and ensuring flawless execution of field operations—including push cart initiatives. You will lead a high-performing team, leverage market intelligence to identify growth opportunities, and ensure timely product availability through efficient logistics and inventory management. Your leadership will directly impact brand visibility, customer satisfaction, and profitability and ensuring timely delivery of ice cream and frozen dessert products, the Area Sales Manager ensures sustained business performance and customer satisfaction. Responsibilities

Responsibilities:

• Develop and implement sales strategies to achieve targeted revenue goals as outlined in the business plan.


• Conduct market analysis to identify growth opportunities and expand the distribution network effectively.


• Lead the planning, execution, and scaling of push cart business operations to increase brand visibility and sales.


• Ensure timely collection of payments and manage outstanding receivables to maintain healthy cash flow.


• Optimize the use of resources, funds, and operational costs to support sustainable profitability.


• Maintain robust asset management and control systems to safeguard company assets.


• Coordinate logistics to ensure on-time delivery of ice cream and frozen dessert products across all channels.


• Design and manage customer contract programs, while proactively addressing and resolving customer complaints.

Requirements

• Proven 9+ years experience in sales management, preferably within FMCG, ice cream, or frozen food industries.


• Strong track record of achieving and exceeding sales targets in dynamic markets.


• Excellent analytical and strategic planning skills with a focus on market intelligence and expansion.


• Demonstrated ability in team leadership, resource allocation, and cost control.


• Proficiency in logistics coordination and supply chain management.


• Skilled in customer relationship management and handling contract programs.


• High level of integrity, accountability, and financial stewardship.


• Ability to work independently and adapt to fast-paced, results-oriented environments.


• Excellent negotiation, leadership, and team management abilities.


• Proficiency in CRM tools, ERP systems, and MS Office (especially Excel for data analysis).