Area Sales Manager

Purpos Planet (A part of Mcnroe); Varanasi; On-site; INR 600,000 - 900,000; Full time

Job summary

Purpos Planet (A part of Mcnroe) is seeking an experienced Sales Leader to drive performance, optimize distributor networks, and execute GTM strategies across the perfume, cosmetics, FMCG, beauty, and personal care segments. You will coach Sales Officers and TSIs, monitor targets, and shape market expansion plans.

The role focuses on robust channel management, market analysis, and effective promotions to boost reach and brand presence in the region.

Qualifications

• Graduate in any discipline.
• 4-8 years of sales experience in perfume, cosmetics, FMCG, beauty or personal care.
• Strong experience in distributor management, general trade, and team handling.

Responsibilities

• Assign and track primary and secondary sales targets and review performance.
• Ensure beat planning and productivity management for SOs and TSIs.
• Monitor sales performance daily, weekly, monthly, quarterly and yearly.
• Execute GTM strategy to expand market reach.
• Conduct market and category analysis and implement action plans.
• Supervise sales promotions, merchandising, retail visibility and branding.
• Manage, train and mentor Sales Officers and TSIs.
• Evaluate territory, distributor and key outlet performance for growth.
• Expand the distribution network and monitor distributor health and NOC compliance.
• Ensure stock management at distributor points and coordinate with C&FA.
• Manage claim settlements and share sales reports with regional teams.
• Monitor competition and provide market intelligence to central team.

Skills

Sales & team management

Distributor & channel handling

Market analysis & business development

Communication & negotiation

Sales reporting & execution

Job description

Role & responsibilities

• Assign and track Primary & Secondary Sales Targets for the team and review performance periodically.
• Ensure effective beat planning and productivity management for Sales Officers (SO) and TSI.
• Monitor sales performance on daily, weekly, monthly, quarterly, and annual basis.
• Execute the Go-To-Market (GTM) strategy effectively to improve market reach.
• Conduct market and category analysis and implement action plans to drive sales.
• Supervise sales promotions, merchandising, retail visibility, and branding activities.
• Manage, train, and mentor Sales Officers and act as a trainer for TSI teams.
• Evaluate territory, distributor, and key outlet performance to ensure sales growth.
• Expand the distribution network and monitor distributor financial health & monthly NOC compliance.
• Ensure efficient stock management at distributor points and coordinate with C&FA.
• Manage claim settlements and share sales tracking reports with RSM/ZSM.
• Monitor competition and provide market intelligence to the central team.

Qualifications & Experience

• Graduate in any discipline.
• 4-8 years of sales experience, preferably in Perfume, Cosmetics, FMCG, Beauty, or Personal Care Industry.
• Strong experience in distributor management, general trade, and team handling.

Key Skills

• Sales & team management
• Distributor & channel handling
• Market analysis & business development
• Communication & negotiation skills
• Sales reporting & execution skills