Area Sales Manager

Satvam Nutrifoods; Ahmedabad District, Surat; On-site; INR 350,000 - 700,000; Full time

Job summary

Satvam Nutrifoods is seeking a proactive ASM to lead sales in Ahmedabad district and nearby markets. You will guide a field sales team, build and manage distributor networks, ensure market coverage, and drive growth through primary and secondary sales initiatives.

The ideal candidate brings 3–6 years in FMCG sales, strong distributor management skills, leadership, and a results-focused mindset with willingness to extensive travel within the territory.

Qualifications

• 3–6 years of experience in FMCG sales, preferably in an ASM role.
• Strong knowledge of distributor management and general trade.
• Target-oriented with strong execution and team-management abilities.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Manage and develop distributor and dealer networks to ensure effective market coverage.
• Drive primary and secondary sales growth across the assigned area.
• Lead, motivate, and monitor the performance of the sales team.
• Ensure effective outlet coverage, beat planning, and route productivity.
• Expand distribution and develop new outlets/markets.
• Ensure product availability, visibility, merchandising, and proper shelf execution.
• Implement company schemes, promotions, and trade marketing activities.
• Monitor distributor stock, inventory levels, and outstanding payments.
• Track competitor activities, pricing, schemes, and market trends.
• Prepare sales forecasts, market reports, and performance reviews.
• Build strong relationships with distributors, retailers, wholesalers, and key customers.

Skills

Leadership

Communication

Negotiation

Analytical skills

Team management

Territory travel

Education

Graduate/MBA in Sales & Marketing

Job description

Role & responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Manage and develop distributor and dealer networks to ensure effective market coverage.
• Drive primary and secondary sales growth across the assigned area.
• Lead, motivate, and monitor the performance of the sales team.
• Ensure effective outlet coverage, beat planning, and route productivity.
• Expand distribution and develop new outlets/markets.
• Ensure product availability, visibility, merchandising, and proper shelf execution.
• Implement company schemes, promotions, and trade marketing activities.
• Monitor distributor stock, inventory levels, and outstanding payments.
• Track competitor activities, pricing, schemes, and market trends.
• Prepare sales forecasts, market reports, and performance reviews.
• Build strong relationships with distributors, retailers, wholesalers, and key customers.

Preferred candidate profile

• Graduate/MBA in Sales & Marketing preferred.
• 3-6 years of experience in FMCG sales, preferably in a similar ASM role.
• Strong knowledge of distributor management and general trade.
• Good leadership, communication, negotiation, and analytical skills.
• Target-oriented with strong execution and team-management abilities.
• Willingness to travel extensively within the assigned territory.